content production
3 Crucial Tips – Social Media Strategy, ROI & The User Experience 2018.
Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.
Well now, what an amazing year 2017 has been!
After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!
Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency, and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.
3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.
Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.
If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:
- Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
- Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
- Design or re-design your digital ecosystem with specific roles.
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- Assess your current digital ecosystem.
- Determine where your target audience are playing.
- Assess what ad solutions best suit your objectives and target audience penetration.
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- Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
- Utilize your content and ad spend as part of a Funnel Strategy.
- Design or re-design your digital ecosystem with specific roles.
- The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!
And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:
Dan Wilkinson info@hotndelicious.com
Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.
Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.
Secure Award-Winning Social Media Strategy + Content For Your Biz.
Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!
Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.
Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.
After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.
It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.
Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!
While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!
So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!
Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜
Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!
Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com
A few career highlights so far include:
- Creating the Peroni Nastro Azzurro social media brand book, which struck such a powerful chord with the Peroni brand team, so much so that they asked us to present the brand book as an example to all their agency partners and paved the way for a complete transition of Peroni into a digital brand with a new digital ecosystem including the Peroni Stile Italiano lifestyle blog and Peroni Instagram channel.
- Our award winning Philly Pourovers campaign where SapientNitro partnered with Instagram for the launch of Instagram Advertising in Australia, driving a measurable uplift in offline sales and a demonstrable ROI through social media for Philadelphia Cream Cheese.
- Sparking a national flavour debate with the creation of the Cadbury #ChocPlusWhat campaign leading up to the launch of Cadbury Dairy Milk with Vegemite Chocolate, which resulted in the Cadbury and #ChocPlusWhat trending nationally on Facebook/Twitter in Australia, made global news and was turned into a Twitter Business case study.
In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.
When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.
I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.
And that now starts with you…
If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.
Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.
Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
Instagram launches Instagram for Business with Brand New Analytics.
- Boost options & Insights now available for individual Instagram content.
- Instagram Insights now available for access via mobile phone only.
- New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
- Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
- Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
- Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
- 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
- Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
- Instagram for Business only available on mobile for now – not yet available on desktop.
- Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram.
- Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
- Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
- Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible to the broader market.
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
- Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
- Content Production.
- Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
- Clients.
- Internal Leadership/Senior Management.
- Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
- Photography.
- Video content.
- Social media copywriting.
- Blogging.
- Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.
To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.
Let’s get started today!
Key Lesson Of Social Media – Liberal Party fail the Gen Y Snapchat bullshit filter.
Liberal Party Snapchat fail:
LinkedIn http://www.linkedin.com/pub/dan-wilkinson/9/319/57
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
*”The top 5 reasons women share online” by Venus on editor & publisher Mia Freedman.
Twitter Moments #democracysausage ftw with #ausvotes hashflag:
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
- Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
- Content Production.
- Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
- Clients.
- Internal Leadership/Senior Management.
- Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
- Photography.
- Video content.
- Social media copywriting.
- Blogging.
- Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.
To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.
Let’s get started today!
Hot & Delicious Rocks The Planet – Social Media Strategy & Content Production for your brand.
Hot & Delicious fresh out of the blocks with Social Media Strategy & Content for your organization, business or brand.
- Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
- Content Production.
- Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
- Clients.
- Internal Leadership/Senior Management.
- Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
- Photography.
- Video content.
- Social media copywriting.
- Blogging.
- Podcasting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.
To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.
Let’s get started today!
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
