beautyiseverywhere

Think Global Drink Local – Supporting The Craft Beer Industry.

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Think Global Drink Local by Dan Wilkinson
Rockin’ the new BentSpoke Brewing Co craft beer swag for my morning photography walk ❄️✨
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I am up and out of bed well before sunrise most mornings shooting sunrise photography and while Sydney’s winter weather is nowhere near as cold as parts of USA, Canada and Europe, it has been fresh as f*ck this past week, just like this BentSpoke Brewing Co beanie.
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Everyone is struggling at the moment and as a lover of premium quality craft beer and the creator of @craftbeerlovin’ craft beer Instagram, given how much growth we’ve had in the craft beer scene globally in recent years, it means a lot to me that this trend and the craft beer industry continues to evolve and grow, as I’m sure it does you too.
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So the next time you’re at the beer fridge/bar at your local, no matter where in the world you are, think about how you can get crafty to support local business. The good news is that the beer will be fresh as f*ck too! So #ThinkGlobalDrinkLocal 🇦🇺🇺🇸🇨🇦💛✨
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Happy Wednesday from Bondi Beach!
Dan AKA @hotndelicious, creator of @craftbeerlovin
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Shop Aussie craft beer and merch at a few of my favourite breweries online:
NSW – Young Henrys.
NSW – Hope Estate.
VIC – Hop Nation.
QLD – Green Beacon.
S.A. – Pirate Life.
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Dan Wilkinson
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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

Think Global Drink Local by Dan Wilkinson

 

Alex The Seal hunts at Bondi Beach…

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Alex the Seal comes to Bondi Beach by @hotndelicious

Alex The Seal comes to Bondi Beach.

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I was otterly stoked to share my Mackenzies Point sunrise on Saturday morning with Alex the Seal.
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Right now we’re in peak whale watching season in Sydney and I was kickin’ it at Mackenzies Point (Bondi Beach) waiting for the sun to rise over the ocean, gazing at sea spray from multiple pods of humpback whales migrating north in the distance and I glanced down to my right to see this little legend duck diving in the waves and hunting for fish for breakfast.
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I’m pretty sure that the crew from Drone Shark App gave this little legend the ‘Alex The Seal’ moniker a while back and Alex was splashing in the waves for at least 90 minutes while I sat there chillin’… definitely has my seal of approval! Made my day!
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Stoked to be back writing the hotndelicious blog again, as I’ve been spending a lot more time on my photography of late and it feels like the write time as I am in the process of re-launching this website to make my prints more readily available for purchase online. I’ve sold more prints in the past 6 weeks than all of the previous months and years combined!
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So, if you are keen to snap up some hotndelicious sunrise print(s) for home or to decorate the walls of your biz, then email me on info@hotndelicious.com/drop me a DM on IG, check out @hotndelicious on Instagram for Alex the Seal videos that I captured of on Saturday morning and come say G’day!
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Happy Monday everyone!
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xo Dan Wilkinson AKA @hotndelicious.
Images captured with Canon 6D with an EF 100-400mm f4.5-5.
Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

Alex the Seal comes to Bondi Beach by @hotndelicious

 

Sh*t To Do This Weekend – ANZAC Day – 25th to 26th April.

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Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.
Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.

Welcome back to the 2nd ever Sh*t To Do This Weekend! 

I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here are the hot tips for this weekend for all of you legends in lockdown!

MUSIC ON THIS WEEKEND – LIVESTREAM + TV:
ANZAC Day Dawn Service Livestreams – Saturday 25th April:
ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. The ANZAC acronym stands for Australian and New Zealand Army Corps. To learn more, check out my Aussie trek to Gallipoli – ANZAC Day 85th Anniversary Gallipoli trip blog & podcastthat journals my trip to southern Turkey to experience ANZAC Day on the Gelibolu (Gallipoli) Peninsula.

LEARN TO MEDITATE – lose all your anxiety/stress and feel more chilled.

From beginner to experienced. Explore these 3 apps to find what you love. I never thought I’d try meditation and 6 years ago I tried for 5 minutes a day for 5 days and it changed my life! The tightness in my chest… gone… and a daily natural high. I did it this morning at 5am and helped me fall back to sleep and calm my mind. If you’re now saying your mind is too busy for meditation, I am still exactly the same and that is exactly the reason why.

SHIT TO MAKE YOU LAUGH:

GET IN ON THE PODCAST ACTION!

Here are a few of my faves!

  • Hot & Delicious: Rocks The Planet! – a weekly podcast where we interview inspiring people and entrepreneurs across a range of industries (incl. music, film/tv, comedy, fashion, travel and more) about what makes them tick and drives their hunger for success. linktr.ee/hotndelicious
  • The Joe Rogan Experience – a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host, Joe Rogan. joerogan.com
  • Wilosophy – Australian comedian and TV presenter, Wil Anderson, asks smart people stupid questions and tries to find out the meaning of life. Or something… wilanderson.com/wilosophy

INSPIRATIONAL SH*T ON INSTAGRAM:

  • @hotndelicious – beautiful sunrise, wildlife and coastal walk photography and storytelling from Bondi Beach and the eastern beaches of Sydney photography instagram.com/hotndelicious
  • @hunter_lawrence – travel the world and snow-capped mountains with Hunter Lawrence, his wife Sarah and Aspen the Mountain Pup instagram.com/hunter_lawrence
  • @aspenthemountainpup – living on an adventure in the snow and mountains of Colorado, yes, this jet-setting golden retriever even has his own blue tick! instagram.com/aspenthemountainpup
  • @natgeo – experience the world through the eyes of National Geographic photographers. instagram.com/natgeo

ONE WAVE TRI-WEEKLY SURFING AND MENTAL HEALTH ZOOM CHATS:

OneWave is a non-profit surf community raising awareness of mental health through a simple recipe…saltwater therapy, surfing and fluro. During lockdown, instead of meeting up for Fluro Friday every Friday morning at over 200 beaches worldwide, the team have taken to meeting online twice for week for global get togethers and Zoom calls to share our collective experiences and how we’re all getting through COVID19 in isolation. They have made SUCH a massive impact for me personally and helped me feel connected during lockdown!

I have zero desire to be another one of those generic, self-appointed Instagram “life coaches” or influencers that have popped up during this crisis, however I do have an audience and I want to be able to help the people in my world through this challenging time. Feel free to share the love, hit me back if you love this list and follow me on social media too! (social media links are below too).

If you have more sections that I think you should add to this, then hit me up with your ideas! Happy weekend y’all!

Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.
Vance Joy live at Verizon Theatre in Grand Prairie, Texas. Image by @hotndelicious.

 

Humankind. This little piggy went to Bondi Beach…

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Bondi To Bronte by @hotndelicious

Humankind. This little piggy went to #BondiBeach 🐖😁🌅✨

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All of this online aggression is bacon me crazy! 🥓 HBU?
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This behaviour is not new to COVID19 and whatever you believe is the right course of action as part of #StayHome, our current crisis (and in life moving forward), just remember… there is zero need for aggression or swearing at each other in person or online, even if we disagree. My dream as a digital strategist and content producer is to be part of a world where we enjoy open discussion, without attacking the person.
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I may not be your friend, however that doesn’t necessarily make me your enemy and it is okay to have an open discussion, without attacking the person. We are not going to align on everything, even if we are the best of friends. Civilised discussion and listening is everything!
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Spread love and not COVID19. Happy Wednesday y’all! 🌅🌊✨ #StayHome 
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P.S. #StayHome in Australia doesn’t mean that you can’t exercise safely. If you want more information, then head on over to NSW Health’s website or www.health.gov.au to educate yourself.
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P.P.S. Our Waverley Council rangers, support staff, NSW Police Force and Australian Police Force as a whole are just doing their job and what they think is best with the information and resources that they have at hand. I didn’t align with Waverley Council’s initial approach, however I do not have all of the answers and I have put my hand up to be part of a most positive, proactive and long-term approach for us all. In the interim, passive protest and obeying their directives, as opposed to aggression, is the only way forward. Please be kind.
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xo Dan Wilkinson AKA @hotndelicious.
Updated 22.04.2020.
Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

Photo credit: @hotndelicious Dan Wilkinson (Hot & Delicious: Rocks The Planet!) https://hotndelicious.com/

 

Waverley Council Loses The Plot. Bondi To Bronte Walk Is Closed.

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Bondi Icebergs by @hotndelicious 110420
Bondi Icebergs by @hotndelicious 110420

An Open Letter To Waverley Council:

“The Bondi to Bronte Coastal Walk has been closed” – @WaverleyCouncil.
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Dear Mayor Paula Masselos + Waverley Council,
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Are you guys crazy?!!!
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Your announcement to close the Bondi To Bronte Coastal Walk and your advice yesterday to be “a tourist in your own suburb” and that “Council Ambassadors will be monitoring the area over the long weekend to decide whether a closure is necessary” is draconian, only going to make things worse, pushing local residents to further withdraw, will clog up our local streets and neglects to take into account the long-term impact on the community. It will no doubt lead to an increase the likelihood of arguments amongst families/flatmates and even domestic violence. Take a beat. Take a breath.

The news media are only making an example of Bondi Beach as there is no other news. With actions like this, Waverley Council are just feeding the white noise and fear mongering news machine.
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The people managing Waverley Council’s social media account know how privileged I feel to be a part of this community and how much as a whole I love and support what you do. I post images on my photography Instagram account daily tagging Waverley Council. This decision however is a bridge too far and I, like a lot of local residents, have had enough!
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I understand that there are a select few living in the community are not taking heed on social distancing, but Waverley Council really need to stop, take a social-distanced breathe, consider how else you can approach this and the long-term impact of your actions. Contact me. I personally put my hand up to be available to be part of this discussion and better solution. 
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Reopen the Bondi To Bronte Coastal Walk! ☀️🌴🌊✨ #KeepItCoastal
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Dan Wilkinson AKA @hotndelicious.
Waverley Council Press Release: "Bondi to Bronte Coastal Walk is closed"
Waverley Council Press Release: “Bondi to Bronte Coastal Walk is closed”
Waverly Council be "a tourist in your own suburb".
Waverly Council be “a tourist in your own suburb”.
Waverly Council Press Release: Bondi to Bronte Coastal Walk is closed
Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Stream @hotndelicious | The Entrepreneurship Podcast or follow @hotndelicious on Instagram, Twitter and Facebook: https://linktr.ee/hotndelicious

Bondi Icebergs by @hotndelicious 110420
Bondi Icebergs by @hotndelicious 110420

 

Stay At Home: Sh*t To Do This Weekend

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John Butler Trio image by @hotndelicious

Pumped for the weekend ahead! 

I am a super active, outdoors person and so if you’re anything like me, then you are craving new shit to do in isolation this weekend to keep from losing your shit! Escape the conversation around COVID19 this weekend. Here’s the hot tips!

Livestream Music Festivals/Events:

  • Isol-Aid Instagram Live Music Festival 28/29 March is Saturday and Sunday (Aussie time).
    74 Aussie artists livestreaming from 12pm to 12am AEDT – Australia Eastern Daylight Time. 🎹🥁🎸✨
    Artist line-up and livestream set times here: linktr.ee/isolaidfestival
  • Hot Dub Time Machine is one of the sickest party DJs on the PLANET, playing to audiences of thousands of people around the world each and this weekend he’s livestreaming a wicked party set live on Saturday 28th of March (Aussie time) from Sydney via Twitch! 🎉 Livestream is 6-8pm AEDT. Party at home, livestream and dance online with your friends. Get in! twitch.tv/hotdubtimemachine
  • Jack Johnson livestream performing this Saturday, March 28 at noon Hawaii time (3pm PST, 6pm EST), which is Sunday 9am AEDT in Australia, Jack will play a #TogetherAtHome living room concert in collaboration with Global Citizen and in support of the World Health Organization. instagram.com/jackjohnson
  • John Butler Trio is playing wicked blues and funk live sets every single night via Instagram Live. Every night at 9pm AEDT. The good news is that you can also stream them the next day on Instagram via your smartphone and connect it via Bluetooth to your speakers or headphones. I’ve got it in my ears now as I work and wearing a smile on my face. Enjoy! instagram.com/johnbutlertrio

Learn to meditate:

From beginner to experienced. Explore these 3 apps to find what you love. I never thought I’d try meditation and 5-6 years ago I tried for 5 minutes a day for 5 days and it changed my life! The tightness in my chest… gone… and a daily natural high. I did it this morning at 5am and helped me fall back to sleep and calm my mind. It you’re now saying your mind is too busy for meditation, I am still exactly the same and that is exactly the reason why.

Shit to make you laugh:

Get on the podcast action:

  • Hot & Delicious: Rocks The Planet! – a weekly podcast where we interview inspiring people and entrepreneurs across a range of industries (incl. music, film/tv, comedy, fashion, travel and more) about what makes them tick and drives their hunger for success. linktr.ee/hotndelicious
  • Wilosophy – Australian comedian and TV presenter, Wil Anderson, asks smart people stupid questions and tries to find out the meaning of life. Or something… wilanderson.com/wilosophy
  • The Joe Rogan Experience – a free audio and video podcast hosted by American comedian, actor, sports commentator, martial artist, and television host, Joe Rogan. joerogan.com

Inspiring photography and storytelling on Instagram:

  • @hotndelicious – beautiful sunrise, wildlife and coastal walk photography and storytelling from Bondi Beach and the eastern beaches of Sydney photography instagram.com/hotndelicious
  • @hunter_lawrence – travel the world and snow-capped mountains with Hunter Lawrence, his wife Sarah and Aspen the Mountain Pup instagram.com/hunter_lawrence
  • @aspenthemountainpup – living on an adventure in the snow and mountains of Colorado, yes, this jet-setting golden retriever even has his own blue tick! instagram.com/aspenthemountainpup
  • @natgeo – experience the world through the eyes of National Geographic photographers. instagram.com/natgeo

OneWave bi-weekly mental and surfing Zoom chats:

OneWave is a non-profit surf community raising awareness of mental health through a simple recipe…saltwater therapy, surfing and fluro. This past 2 weeks, instead of meeting up for Fluro Friday every Friday morning at over 200 beaches worldwide, the team have taken to meeting online twice for week for global get togethers and Zoom calls to share our collective experiences and how we’re all getting through COVID19 in isolation. Big wins and all welcome!

I have been chatting with my parents and sister this week about us collectively finding things that make us laugh, make us happy and keep us occupied this this strange time. We shared ours with each other and I’ve been sharing meditation links and other resources with peeps on the One Wave (a surfing and mental health community) Zoom calls this past week or so, so I figured that I should actually put them all in one place for my friends and people in my world to discover and utilise at will.

I have zero desire to be another one of those generic, self-appointed Instagram “life coaches” or influencers that have popped up in this past week, however I do have an audience and I want to be able to help the people in my world through this challenging time for all of us if I can, if that makes sense?

If you’ve got more sections that I think you should add to this, then hit me up with your ideas! Happy weekend y’all!

Dan Wilkinson
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

John Butler Trio by @hotndelicious
John Butler Trio image by @hotndelicious

 

New Year, New Gear. 2020 Social Media Strategy + Content Starts Right Here.

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Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing The #1 Social Media Workshop

Pumped for an exciting year ahead!

Over the past year or so, Hot & Delicious: Rocks The Planet! have been driving digital/social media strategy & content production for fantastic clients across a range of industries including UNSW, Telstra Enterprise, BoozeBud, Qualitas Health, Synergy Radiology, PropertyNow, IDPet and Mamasan Bondi, launched the inaugural ‘#1 Social Media Workshop for SMEs + Startups’ in Sydney and I lectured Digital Growth Marketing Elevate (10 week course) at Academy Xi’s Sydney campus.

As we kick into 2020, Hot & Delicious: Rocks The Planet! are taking on new clients in digital/social media strategy, content production (blog/social media/website copy), advertising media management and reporting, plus I am reinvigorated to launch a few of my own personal business development projects alongside client strategy and content, including monetising my hotndelicious Instagram travel/sunrise photography and begin work on branded web series + podcast concepts.

Check out our latest work with clients across a range of industries right here: Hot & Delicious: Rocks The Planet! – Social Media Strategy, Content Production & Community Management Portfolio.

So how is your business, brand or startup primed to take on your Social Media Strategy and Content in 2020? Do you need a digital and social media refresh? Get in touch. We’d love to work with you!

Dan Wilkinson

BoozeBud Website/App copywriting by @hotndelicious
BoozeBud Website/App copywriting by @hotndelicious

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Stream or Download the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes or Spotify.

Mamasan Bondi social media content by @hotndelicious
Mamasan Bondi social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious 
PropertyNow blog + social media content by @hotndelicious
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop
Dan Wilkinson (Hot & Delicious: Rocks The Planet!) lecturing the #1 Social Media Workshop

 

Digital Growth Marketing for your StartUp, Biz or Brand

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Bam! Hit the ground running! Just a few short weeks after wrapping up UNSW’s inaugural Social Media Day, attended by 650+ people and livestreamed in Australia, India and China, with 10 individual keynote talks, panel discussions and masterclasses, I am now on the hunt for 1-2 new clients to join our current roster.

Across the last 8 years of my life, I have built a wealth of knowledge and experience as a global award-winning Digital/Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, fintech, FMCG, beer/alcohol brands, Not-For-Profit, higher education, the property market. health & wellness, cosmetics and travel.

Over the past 3 years, my business has worked both agency and client-side, with the likes of Telstra Enterprise, the Plant Life Balance augmented reality greening app launch (as part of The Bravery agency), Moula Money fintech, Cancer Council Australia, Transplant Australia, UNSW, Soap Creative (PepsiCo snacking, Ferrero, Microsoft), Property Now, Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance) and many more.

We generate full organisational audits of physical/digital assets, 1-3 year strategic roadmaps and digital ecosystems, content pillars that ladder up to strategic business and brand objectives as part of a marketing funnel, content (podcasts, photography, video and blog content), Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

The choice is yours. We can either teach you to fish, write strategy and train your internal team (1-on-1, workshops) to roll it out, or action it all ourselves on a project fee or monthly retainer.

Get in touch. I’d love to hear from you!

Dan Wilkinson

For social media strategy, content production and influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Editorial: Can Snapchat He/She Be Over Already?

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Bondi Beach sunrise capture by @hotndelicious

Can Snapchat he/she be over already? 🤦‍♂️🐏🐑🐑😴💤 Inspire Me With Amazing Creative Content! 

Be gone poorly executed Lame of Thrones activations, Murad Osmann copycats, living my best life posts, #yolo, douchebags capturing “pensive” staged images of themselves for Instagram facing breathtaking back-drop landscapes, clickbait, duckface, content with overly branded text lock-ups and logos… 🔥 🔥 🔥 Throw all of it into the bin please and send me something that’s real, creative, interesting & inspirational! ✨

It is about time that we as marketers and creatives (myself included) drive clients to break the mould and lead the way instead of following the crowd and re-hashing the same tired old brand concepts, executions and activations.

We must strive to generate short and long-form content that actually adds value to people’s lives. Even on our personal channels. Just because you can post a grainy pub lunch schnitzel or gym mirror selfie online, it doesn’t mean that you should. We’ve got to be more sophisticated!

Ask yourself. What’s the coolest idea that I have created or executed of late? Am I proud of what I am/we are publishing online?

I’d love to hear from you and for you to share with me with links on this LinkedIn, Facebook, Twitter or Instagram thread! What is the most inspiring personal or brand creative that you’ve seen or executed yourself, that’s blown your mind of late? Inspire Me With Amazing Creative Content! 

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Dan Wilkinson of Hot & Delicious: Rocks The Planet! is a global award-winning Senior Social Media Strategist and Content Producer with a diverse range and wealth of industry experience across B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profithealth & wellness, a global cosmetics brand, health insurance and travel.

Experience, both agency and client-side, with businesses, brands and organisations such as Miller Genuine Draft, Peroni Italian beer, PepsiCo snacking portfolio (including Tic Tac, Doritos) Ferrero portfolio (including Nutella, Kinder Surprise), XBOXTelstra EnterpriseCherry Blooms global cosmetics brand, Cancer Council Australia, Plant Life Balance augmented reality greening app, Moula Money B2B fintech, Kopparberg Cider, Cadbury Dairy Milk Chocolate and many more.

Skillsets and services including full organisational audits of digital ecosystems and physical/digital brand assets and creation of 2-3 year strategic roadmaps including funnel strategies, business-as-usual/campaign content production, Best Practice Social Media Playbooks, generation of systems/processes and data-lead monthly digital reporting templates.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

Get in touch! I’d love to hear from you!

Dan Wilkinson

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Bondi Beach sunrise captures by @hotndelicious

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
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The Larrikin ANZAC beer by Mornington Peninsula Brewery