Ballistyx Snowboard Show

Women In Business: Lauren Vickers on Brands, Social Media Influencers & ROI | Episode #124

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Social Media Influencer and Model Lauren Vickers joins Hot & Delicious: Rocks The Planet! at Macleay College in Sydney.

DOWNLOAD the PODCAST – #124 Lauren Vickers (Businesswomen, Model & SocialMedia Influencer). 

 
Brand builder, Model & Social Media Influencer Lauren Vickers joins our LIVE show and Macleay College Advertising & Media Degree lecture in Sydney on – ‘Brands, #SocialMedia Influencers & ROI’.
 
I have a lump in my throat and a tear in my eye as I realize that this is one of the proudest achievements of my life thus far… 
 
Whilst I have run global award-winning social media campaigns, with case studies on both Instagram and Twitter’s Global Business Blogs and won a Facebook Award last year and have changed the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream CheesePeroni Italian Beer, Bulmers Original Cider, Cancer Council Australia & more, I do not have a university degree. In fact, I’ve dropped out of both a Bachelor of Applied Science – Biochemistry and a Masters of Entrepreneurship & Innovation degree… and yet this past month I have just become a university lecturer for the very first time. 
 
On this week’s episode of Hot & Delicious: Rocks The Planet!, entrepreneur, model and theright.fit social media influencer, Lauren Vickers joins me at Macleay College’s Sydney university campus to discuss Social Media Influencer Marketing, working with high profile brands and how both brand/social media influencers should approach partnerships and content production to drive mutually beneficial Return on Investment.
 
Our vast ranging chats cover:
  • Lauren’s evolution from career model to Social Media Influencer with a highly engaged audience of 1.2 million Facebook fans, 169K Instagram followers and 33K+ Twitter followers.
  • Driving ecommerce for brands:
    • Via video/still content and what platforms to use.
    • By partnering with the right social media influencer.
  • TheRight.Fit influencer app and how brands are using this Australian platform to drive successful social media influencer relationships and campaigns.
  • What brands should look for when seeking a social media influencer for their brand. Genuine social media influencers Vs wannabe Instagram models (both male and female). 
  • ROI and Measures of Success in the mind of the influencer and how they differ from how brand marketers view ROI?
  • Best Practice for Brands with examples from Tuscan Tan, Cadbury Dairy Milk Chocolate and Philadelphia Cream Cheese.
  • Top Tips for Social Media Influencers looking to generate mutually beneficial ongoing relationships with brands.
  • The Secrets of Engaging Customers Online – for both brands and social media influencers.
My ultimate in life is to get paid to do what I love for a living, whilst making a positive impact on the lives of others and so presenting to the students at Macleay College in their TV studio as part of the Social Media Strategy stream and as part of one of their 4 key assignments this first trimester of 2017, definitely ticks all of those boxes.
 
And I was determined to be able to share this knowledge and experience with as many possible, so Lauren and I (with the help of Macleay College and the right.fit) recorded this university lecture not only as a Hot & Delicious: Rocks The Planet’s weekly iTunes podcast and Bondi Beach Radio show, but the Macleay College production team also captured the video content for me for a Hot & Delicious: Rocks the Planet! social media TV pilot, which will be online on H&D digital channels VERY shortly!
 
Exciting times ahead and I hope you love this chat as much as I do!
 
xo Dan Wilkinson 
Creator of Hot & Delicious: Rocks The Planet!, social media strategist, university lecturer and social media influencer.
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Connect with Lauren Vickers online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Connect with Macleay College online:
 
theright.fit today – Brand and Social Media Influencer App:
 
For social media strategy, content production, speaking engagements & social media influencer business enquiries contact:info@hotndelicious.com

—-

Special thank yous for everyone who had a part in making this a reality:

  • Lauren Vickers.
  • Macleay College:
    • Ian Thomson (Head of Faculty).
    • Jeremy Taylor Riley (Social Media Strategy Lecturer).
    • Alex Newall.
    • The Production Team.
      • Benjamin Sopronick.
      • Mitchell Dodds.
      • Cisco Corea 
  • theright.fit:
    • Cat Douglas (Marketing and Social Media Manager).
    • Taryn Williams (Founder & CEO – theright.fit). 
  • Grant Flannery (Strategy Director – co:collective).
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
Lauren Vickers joins Dan Wilkinson (Hot & Delicious: Rocks The Planet!) at Macleay College in Sydney. Photo: Ian Thompson.

Ex Emirates flight attendant, Social Strategist & The Secret To Happiness | Dan Wilkinson (Hot & Delicious: Rocks The Planet!) | Episode #122.

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DOWNLOAD the PODCAST – #122 Dan Wilkinson SOLOCAST #3 (Social Media Strategist + Content Producer). 

 
Solocast! Who am I? 
 
I have lived in 5 different countries and 10 different cities. I have blonde hair, a ginger beard, have lived a life and careers of so many lifetimes… all focused on the pursuit of loving life and The Secret to Happiness… although I didn’t always necessarily recognise it at the time.
 
After dropping out of university and a Swinburne University BASc Biochemistry degree through lack of passion and zero desire to be stuck in a laboratory in 10-15 years time, I have served drinks and cleaned ashtrays back of house at Melbourne’s Crown Casino, spent 6.5 years jet-setting the globe with the rock star’s lifestyle without being the rock star as an Emirates Airline flight attendant, set a life up for myself as music industry professional, driving operations & logistics for music festivals/events around Australia such as Splendour In The Grass, event production and festival photography for triple j, created a music supervisor role for Ballistyx Snowboard Show on Channel GO! managed rock & roll bands and much, much more.
 
My life now, is so surreal. My main crust at this stage of 2017 is as a social media strategist and content producer. I work in an industry that didn’t exist 15 years ago guiding national and global brands on their social media strategy in the digital sphere, including the likes of Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Kraft Peanut Butter, Bulmers Original Cider, Miller Genuine Draft, Cancer Council Australia, Salesforce (through Mahlab Content Agency) and many more.
 
And all of this from a guy with no degree who dropped out of university not once… but twice! The 1st was the BASc and the 2nd a Masters of Entrepreneurship & Innovation, which I left as I was spread too thin and didn’t wish to wait 4 years to start chasing new opportunities… I’m still not convinced that you can teach entrepreneurship, but that’s another story 😉
 
Not only am I now back working for myself making the same ca$h money in 2.5 days/week that I was making in 5 days/week only a ago, but I am also lecturing at Macleay College in Sydney, have brand and lifestyle that I have created for myself called Hot & Delicious: Rocks The Planet!, I am being paid for social media influencer work through the reach of my social media channels, I have a weekly show on Bondi Beach Radio called Hot & Delicious: Rocks The Planet! that is has also been a podcast on iTunes for 2.5 years now too and I have SO much planned for 2017.
 
Now… absolutely NONE of this is designed as a boast. All of this shit is real. I did this myself through a shit-ton of hard work, mistakes, early mornings and the borne of the desire to love what I do and be happy. And I’m sharing this piece not as a “Yay, me”, but because I believe that we should be living and pursuing what we love for a living and I believe that it is a life that you can have too!
 
In this week’s show AKA Hot & Delicious: Rocks The Planet! solocast, I share everything that you’ve ever wanted to know about scoring that dream job that you’ve always wanted (or the one that you simply never knew existed). 
 
I share with you The Secret to Happiness, because it’s just so simple… and I tell you what… I never knew just how close it was and at 40 I am truly the happiest that I’ve ever been… Yep, I found it! 
 
Want it? Let’s get into it!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Hit Dan Wilkinson (Hot & Delicious: Rocks The Planet!) up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com 
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Artist & Producer, Billy Fox, taking on the USA, UK & the globe! | Podcast Interview

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Artist & Producer Billy Fox joins as our guest on the Hot & Delicious: Rocks The Planet! podcast in Sydney https://hotndelicious.com/
Artist & Producer Billy Fox joins as our guest on the Hot & Delicious: Rocks The Planet! podcast in Sydney

DOWNLOAD the PODCAST – #97 Billy Fox (indie soul, R&B & hip hop artist & producer)

 
Chris Baker AKA Billy Fox is one of Australia’s most prolific artists, talented producer and one hell of a top bloke!
 
Chris & I met in 2010 when I was music supervisor for Ballistyx Snowboard Show on Channel GO! and with a shared internal drive & ambition and love of the cheeky banter, we quickly became firm friends.
 
Drawing inspiration from the likes of James Blake, Sam Smith and James Vincent McMorrow for his latest single ‘Avalanche’, Billy Fox has been punishing the frequent flyer miles supporting the likes of Glass Animals, Boo Seeka, The Aston Shuffle, Tijuana Cartel and R.W. Grace on tours around Australia and his tunes getting the mad love from triple j, FBi and profile music blogs in the UK and the USA all spinning his tunes.
We catch-up about working with phenomenal producer/musician Nathan CavaleriRaging Bull, the joys of watching your career blossom to the next level before your very eyes, his next steps in the USA/UK and so much more.
If you’ve ever wanted to follow your dreams, no matter what industry you aspire to work in, then this is the podcast for you.
 
Let’s get amongst it!
 

DOWNLOAD the PODCAST – #97 Billy Fox (indie soul, R&B & hip hop artist & producer)

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 

DOWNLOAD the PODCAST – #97 Billy Fox (indie soul, R&B & hip hop artist & producer)

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Australian producer DJ Butcher has the magic touch & everything’s comin’ up ‘Gold’!

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Dj Butcher - Image courtesy of Bowler Bar

Brisbane-based producer & deejay Alex Steffan AKA DJ Butcher has the magic touch & everything’s comin’ up ‘Gold’!

Having recently won the Red Bull Thre3style Australian Championships and hot on the heels of debut solo EP$werve’, DJ Butcher‘s latest dope trap jam dropped on Kid Kenobi’s label Klub Kids this week & I am pretty damn excited for what’s ahead.

I first met Butcher in 2010 whilst working on Ballistyx Snowboard Show, scouring the the country for the sickest Aussie indie artists/bands across a range of genres. A classically-trained pianist & talented musician, DJ Butcher kicked off Brisbane indie hip hop label Born Fresh Records with primo, world-champion beatboxer Tom Thum in ’10 and the duo released an album under the name of ‘Crate Creeps’ featuring Australian/international names along the lines of Suffa MC (Hilltop Hoods), Trials (Funkoars), Mantra MC and Rakaa Iriscience (Dilated Peoples – LA).

Having put the word out through industry networks & street press that I was seeking music for Ballistyx, I received an email from Butcher packed with a zip-file filled with the latest tunes from Born Fresh artists and a personal note that said “We’re more than happy to make our artists available for interviews on the show.” Cheeky motherfucker! I like it! 🙂

Since then Butcher‘s gone on to perform DJ sets with the likes of De La Soul, GZA, Pharaoh Monch, Mos Def, Dead Prez, Dilated Peoples and feature in Australia’s biggest festival line-ups including Summafieldayze, ParkLife, Foreshore Festival & more!

Plug-in & prep yourself for more ear candy by my boy Butcher..

Media: Jesse Desenberg – kid@klubkid.tv
Management: benji@thebowlerbar.com
Bookings: al@artistvoice.com

“The recently released $werve EP stakes DJ Butcher’s claim at the Australian trap crown and admirably so with tunes blasted into the red like Sirens, Booty Hop and Lightin Up. His latest joint Hit That Switch is a further taste of Butcher’s destructive habits with jacked-up samples and riddims that thud from speaker to speaker.”
triple j’s Dave Ruby Howe – http://www.inthemix.com.au – The New Breed Of 2013 Local Producers To Watch

Hot & Delicious.. sick live images & music news from around the world:
Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
hotndelicious.com

DJ Butcher - 'Gold'

DJ Butcher - 'Gold'

Scaramouche: Kick-ass rock perfect for pumpin’… up the workout..

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Scaramouche

Scaramouche are back on the radar!

This rogue, driving rock band sparked my interest in 2010 whilst working as music supervisor for Ballistyx Snowboard Show (Channel GO!).

My fave tracks, ‘Set Sail’ and ‘Access Denied’, are from the band’s 1st release, the ‘Access Denied’ EP & the band recently released 2nd EP ‘Welcome to the Parlour’. 

Kick-ass edgy rock tunes perfect for pumpin’ up the workout, boarding on sweet sweet powder or hittin’ the surf!

Scaramouche are just ace!