Hot & Delicious Rocks The Planet! – Global Award-Winning Social Media Strategy & Content Production for your brand.
Well now, what an amazing year 2017 has been!
After taking the leap of faith and leaving my role as Social Media Lead at SapientNitro Australia to step back into my own Social Media Strategy & Content Production business, I have relocated to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, significantly diversified our depth of experience across a range of different industries, lectured social media strategy in university at Macleay College in Sydney for the first time, had my own radio show on Bondi Beach Radio and run a series of live podcasts including the International Business Review Conference in Melbourne just 2 weeks ago!
Over the past year or so, Hot & Delicious: Rocks The Planet! have worked Cancer Council Australia, Planet Life Balance Virtual Reality Greening app, Moula fintech, Mahlab Agency (global B2B business, hbf insurance), REBORN Agency, and Cherry Blooms global cosmetics brand providing a range of services including a full audit of organisational digital ecosystems and assets, the generation Best Practice Social Media Playbooks and Monthly Reporting templates, creation of systems and processes to improve internal/external ways or working and 2-3 year strategic roadmaps.
3 key points have only further solidified in my mind over this time. We as Social Media Strategists, Creatives and Account Management teams need to push our teams and our clients to be more sophisticated in the creation of through-the-line strategies and content that generate Social Social Media designed for the User Experience, Funnel Strategies that drive ROI and evolve our approach for the The Next Wave of Brand Influencer Campaigns.
Inspirational quotes do zero for your brand objectives unless you’re a meditation/yoga business or run a speaker agency, cat videos and dog memes aren’t suitable unless you’re Whiskas or Chum and generic lifestyle/beauty products laid out on a towel on the beach is just not doing much of value to sales or a connection with your brand.
If you haven’t implemented the following in your agency or brand yet, then this is where you need to start in 2018:
- Social Social Media + UX – Generate Content That You’d Want To See In Your Own Mobile Newsfeed. Don’t use social media to yell at people! Billboards ≠ Effective Content.
- Create a Funnel Strategy. Create strategic content and advertising campaigns to drive results and client ROI.
- Design or re-design your digital ecosystem with specific roles.
- Assess your current digital ecosystem.
- Determine where your target audience are playing.
- Assess what ad solutions best suit your objectives and target audience penetration.
- Ladder your Content Pillars -> Social Media Objectives -> Business Pillars.
- Utilize your content and ad spend as part of a Funnel Strategy.
- Design or re-design your digital ecosystem with specific roles.
- The Next Wave of Brand Influencer Campaigns – Pivot from the wanna-be Instagram model to working with and upskilling influencers to create campaigns with a measurable uplift in Sales and Return On Investment.
Want to delve into this further? Check out this LIVE at Future Social Media 2017: Social Social Media + UX, Funnel Strategy and The Next Wave of Brand Influencer Campaigns feature presentation and podcast that I recorded with Carat media agency Senior Business Manager, Harry McGoldrick at International Business Review Conference 2 weeks ago and download the accompanying deck/resources here!
And if you, your agency, your business, your brand or your client are looking to transform the way you approach social media, designed for both the User Experience AND ROI… then let’s chat. Drop me a line:
Dan Wilkinson email@example.com
Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting templates.
Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.
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I moved to Bondi Beach late last year after falling in love with the Sydney Eastern Suburbs beach lifestyle and I made a decision to stay.
One of the attractions of Bondi Beach for me is not only that I now live 5 minutes walk from Bondi Beach, with spectacular coastal walks and lunchtime swims part of my regular routine, but I have become friends with and have access to a wealth of like-minded, ambitious, progressive and creative individuals that work and reside in this beautiful suburb of Sydney.
So many in this local global beachside community possess a mentality that encompasses an understanding that 9-5 is a primitive way to exist and there is another way to achieve success, whilst living life to the fullest! (as we speak I am sitting here at the home office in my board shorts having started my working week at midday on a Monday).
One of those inspiring peeps in my life is the human embodiment of the word ‘community’ and the creator/owner of Bondi Tony’s Burger Joint, Tony Gosden. Hailing from a music industry background as a promoter and band manager, Tony created Bondi Tony’s Burger Joint as a salute to the rock’n’roll lifestyle, with a diverse mix of platinum records, graffiti/local art, march and books hanging on the walls of this Glenayr Avenue restaurant, Young Henrys beer on tap, a mouth-watering menu of burgers named after indie Australian bands and awesome tunes cranked all day while you eat, drink and be merry.
In today’s show, we chat about founding your own business and the values that you bring to your business as an individual, Tony’s background in the music industry and the stories behind the array of band-inspired burgers including the Classic Cog, Trippin’ Seahorse (my fave), Lost Valentino, Just a Jezabel and Johnny Collide, why Tony moved to Bondi 20 years ago and never left, his sense of community and partnering with local Sydney businesses like Young Henrys and Field To Fork to ensure we can all thrive and grow together and much, much more.
And if this alone isn’t enough to entice you to get inside the mind of this successful Aussie businessman and to download this chat, then try this on for size… Bondi Tony’s Burger Joint is the most ordered food in Australia on app/website Deliveroo! Get it in your mouth and get it in your ears!
Let’s get into it!
Hit Hot & Delicious: Rocks The Planet up on social media here:
This entry was posted in Lifestyle, Music, Podcast, Social Media and tagged ambition, app, Australia, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Bondi Tony's, Bondi Tony's Burger Joint, burger, burgers, business advice, businessmen, Classic Cog, comedian, Comedy, Comedy Central, comic, community, craft beer, creative, Dan Wilkinson, Deliveroo, digital, Emirates, Field To Fork, food delivery, foodporn, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, interview, Johnny Collide, Just a Jezabel, Lost Valentino, podcast, podcaster, podcasting, Small Business, social media, stand-up, Sydney, Tony Gosden, Trippin’ Seahorse, video, wanderlust, Young Henrys, YouTube.
Video Posted on Updated on
Interview #11 – Smiling Mind app (tech/innovation)
Ladies and Gentlemen, welcome back to ‘Hot & Delicious: Rocks The Planet for 2015’. Last year, as existing fans will know, we caught up with Aussie comedian & TV presenter Will Anderson, kick-ass Aussie indie rockers The Griswolds, Regan Lethbridge from awesome Melbourne-based band Bonjah, fashion blogger Winston & Willow and so many more wonderful people.
I must apologise profusely for taking a longer break over the Christmas period than planned – but the 2nd half of 2014 saw me working 60-80 weeks, I must admit I was just exhausted and didn’t want to come back until I could dedicate my time and energy 100% to this new project that I love so much.
2015 is going to be a super year for the podcast, where we take things to another level – coming up over the next few months are interviews with social entrepreneur and founder of Thank You Group, Daniel Flynn, the enigmatic Carlo Santone and Natalie Rize of world-renown Aussie urban roots band Blue King Brown, a whole swag of Australian and international comedians as the buzz of Melbourne International Comedy Festival hits Australia and so much more. I am pumped!
I love this podcast episode. It’s 5:45am and I can’t sleep as I’m still buzzing and inspired by last night’s chat with the team at Smiling Mind meditation app. One of the main reasons I started ‘Hot & Delicious: Rocks The Planet’ is to chat with people who are doing what they love and who inspire me. In today’s podcast I get to hang out with Lucy Richards and Georgie Reed, two of the first people involved in the launch of Smiling Mind app.
Launched in Australia a few years ago, Smiling Mind now has over 500K users from aged 7 to young adults, business people like myself and even people my parents’ age. Smiling Mind’s 500,000+ users are living all over the globe and the app was recently featured in the New York Times.
I am not exaggerating when I say that meditation and Smiling Mind have changed my life. I first came across the app about a year and a half ago when I was chatting with Georgie’s partner, Rob, at a work lunch. He was singing the praises on how using this app on a daily basis had brought a certain calm and balance to his insanely hectic life as part of the Carlton Dry brand team at Carlton & United Breweries. He told me how his partner Georgie had left her job at a media agency to join this start-up called Smiling Mind.
Now I’ve had people speak with me about meditation and mindfulness a little previously, including one of my friends, the wonderful Narissa Doumani, who in fact launches her book in a month ‘A Spacious Life – Memoir of a Meditator’ (and we’ll be dropping an episode with her in a few weeks), but for me and I’m sure most people who now have meditation and mindfulness as a part of their life, to start meditating you’ve got to be in a place when you’re desperate to try anything to get some peace, calm in your life or just be curious enough to try.
For me it was the former. I’m not exaggerating or boasting when I say that I’ve done so many cool things in my life – I’ve lived in 4 different countries in Australia, Asia, Europe and the Middle East, put a 900 square metre ice-rink on the sands of Bondi Beach (the first of it’s kind anywhere in the world), created a role as the music supervisor of a snowboard show called Ballistyx Snowboard Show on Channel GO!, run music festivals & events around Australia, worked as a music festival photographer & run social media for a music festival, traveled the world for 6.5 years as an international flight attendant with Emirates Airline, the list goes on… but my whole life I always felt I was either running towards or running away from something (to steal a phrase coined by one of my fave podcasters). For the past 20 years of my life, I have had an unquenchable thirst for success and a happiness that I’ve never quite found. I have all these amazing things I’ve done/going on in my life and yet a year and a half ago I felt stressed out, always seemed to have that tightness of anxiety or dread in my chest and I was miserable… something had to change.
Now those of you who know me know that I don’t believe in God, but what I can say is that I am very spiritual. I used to think that exercise was all I needed to feel good, but even that wasn’t enough and not quite the tonic I was after. I’ve spent my life life wishing I was somewhere else… a little bit further down the path to my success… in 6 months I’ll achieve this goal and I’ll be happy, in 12 months I’ll be making this much money and I’ll be happy…. no… quite simply no. This podcast, in parts, may sound a little like we’re trying to sell Smiling Mind and to be honest, it’s almost impossible not to – each of the 3 of us are already sold on its virtues and the impact it’s made on our own lives. My whole life, I’ve gone my own way not wanting to conform or be dictated by society’s viewpoint on how I should live my life, the black sheep if you will… and yet with this… it just fits.
I am still as ambitious as ever, yet for the first time in my life I am living each and moment in the now. I walk down the street and unplug my headphones just to observe the people around me, to hear the birds singing and simply soak up the sounds of the city. When I’m out with friends for dinner, invariably people will be having a phone party at the table, shooting this foodporn for Instagram or checking-in at that place on Facebook. My phone pretty much always stays in my pocket these days. The only place I want to be now is here – in the moment. Mediation and the Smiling Mind app have helped me achieve a certain mindfulness. Now I crave, soak up and appreciate each moment I’m in and so that any time I feel like I’m stressed out or angry, it’s the key tool I utilize that pulls me back into check and gets me back in sync.
I’m going to step-off now and let you get into it. The first 1-2 minutes is a little disjointed as we were having some tech issues with the mics, then we chat about social media for about 6 minutes before kicking into the podcast proper at about 8 minutes, but make sure you listen to it all as there is some gold in there for any of you who are keen to get some advice on how social media works.
All I can say about Smiling Mind and this episode, is that if you’ve ever wanted ongoing peace and happiness in your life, you are actually really fucking close… I use this app and meditation in general about 5 times a week and the impact it’s made on my life is that big that it’s almost intangible. I wasn’t a cynic previously, but I just didn’t feel like it was for me, but after setting myself the goal of starting with 4-5 sessions in 5 days I can honestly say that meditation and mindfulness will be a part of my life forever and I won’t look back, so thank you Smiling Mind.
Ever wanted to know the secret to happiness? Download our interview with the people at Smiling Mind meditation app. It’s changed my life.
Hit us up on social media here:
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