agency

Podcast Feature: Learn How To Write Content Strategy For Your Brand.

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Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy – Platforms, Content Execution and Distribution.

I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!

Here’s the PDF deck so that you can follow along with the lecture:

http://bit.ly/ContentStrategyLecture2019byhotndelicious

Podcast flow:

  1. Dan Wilkinson Overview/Portfolio– Who I am and what I do.
  2. Client Digital Content Strategy: 1st Steps. Where Do We Begin?
  3. Market Research, Digital Ecosystems & Platform Mix.
  4. Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
  5. Best Practice Content Execution.
  6. Distribution Through Advertising.

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.

Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College in Sydney.

Podcast feature: ‘Becoming Colleen’ transgender documentary. Mardi Gras Film Festival.

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‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen: Finding the Shoe that Fits’ is a documentary about an 85 year old transgender woman, transitioning from male to female in the coastal community of Coffs Harbour on the NSW mid-north coast. Having lived most of her life as Colin – a husband, father, policeman, film-projectionist and self-declared shoe fetishist, Colleen has had to negotiate her gender transition later in life.

More than a documentary about the transitioning of an elderly transgender woman: this is a story of Col and her wife Heather: two people whose love transcended their gender roles; a small community that comes together to support a woman in pursuit of her greatest dream; and how finding exactly the right pair of shoes can be a perfect fit.

On today’s show, my close friend Craig Mack and I interview writer, producer & director, Ian Thomson, who with the support of Queer Screen, Acon, STC and Documentary Australia Foundation, has pulled together this most beautiful and evocative journey that touches on so many important social issues of our time.

Not only does it shine a light on the world and life of a transgender lady growing up in rural Australia and the challenges that she faces along the way, this is story of inclusiveness, being true to yourself, spending time with and cherishing the elderly, evolving interpersonal relationships with friends, family and strangers, demonstrating the need for understanding, striving to learn from and showing empathy for people in the world around us, especially if they view the world a little bit differently to or approach life from a slightly different perspective to us.

It makes me proud to share this work of art and I hope you that enjoy this story as much as I do!

The ‘Becoming Colleen’ Sydney premiere on Sunday 24th February thanks to Queer Screen as part of the Mardi Gras Film Festival.
Connect with ‘Becoming Colleen’:
Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

Connect with Craig Mack:

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!

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@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).

Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!

This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.

RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.

Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.

Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!

Let’s get into the show!

Hit Hot & Delicious: Rocks The Planet up via email or on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).

@ratebeer craft beer tech app owner Joe Tucker joins us on Hot & Delicious: Rocks The Planet!

Podcast: “Social Media for Business – The Good, The Bad and The Ugly” at Spark Festival.

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Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”.

“Social media for business – The Good, The Bad and The Ugly”

Spark Festival represent! 

In the midst of a digital media age where privacy breaches, social manipulation and world domination are a real concern – myself and 3 senior industry experts unveil the truths at Spark Festival in Sydney about social media and answer the million-dollar question for you – “Should I bother using Social Media for my start-up/business/personal brand?”

If you are an entrepreneur, founder, business owner or just curious about what our digital future has in store, then this is the podcast episode for you. Discover the different ways that you can (and cannot) use Social Media to scale your business, attract investors and become a recognisable brand.

  • The Good – The access to affordable advertising options and the opportunity of building and engaging a community of customers.
  • The Bad – The myth of organic traffic, vanity metrics, measuring ROI and reputation management.
  • The Ugly – User trust issues, fake accounts, fake news, bot takeover.

Join myself Benjamin Kassel ([Haimat] agency)Christo Hall (Basic Bananas) and Daniele Tanner (Social Media College) at Australia’s largest event for startups, innovators and entrepreneurs, as we deep dive into ‘Social Media for Business – The Good, The Bad and The Ugly’.

Thanks so much to Spark Festival, Laneway College and Thais Oso for inviting us along to be part of such a wonderful event. 

Download it free now! Let’s get into the show!

Connect with Spark Festival and Laneway College online:
 
Hit myself, Dan Wilkinson from Hot & Delicious: Rocks The Planet up via email or on social media here:
dan@hotndelicious.com
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #199 Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

 

Live at Spark Festival – “Social Media for Business – The Good, The Bad and The Ugly”

123 Agency founder Damo Costin – Kingswood, Tash Sultana & changing the game in the Australian Music Industry 🎙 Podcast Interview #111

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Damian Costin (123 Agency founder + Nighthawk drummer) joins Hot & Delicious: Rocks The Planet! on Bondi Beach Radio

Download the show free on iTunes – #111 Damian Costin (123 Agency founder + Nighthawk drummer).

 
Damian Costin has been in the music industry for over 20 years. Starting out as the drummer of Australian rock band Motor Ace in the late 90’s performing shows with bands including the Foo Fighters, Oasis and Blink 182, Damo switched to the other side of the fence and hit the ground running as one of the top bookers in the Australian industry and a few years back founded his own artist booking agency and corporate business called 123 Agency. 
 
123 Agency boasts an super impressive artist roster that is testament to the hard work of Damo and his 123 Agency team. There’s a whole BUNCH of my favourite Australian artists and bands including Kingswood, Tash Sultana, Ash Grunwald, Harts, Pierce Brothers, Clairy Browne, The Delta Riggs and shitloads more.
 
He’s also back behind the kit in Aussie band Nighthawk. We have SUCH much to talk about and get through including the evolution of 123 Agency, some of your artists including Kingswood and Tash Sultana… so let’s get into it. 
 
Enjoy the show!
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio every Tuesday at 9am AEST (in Australia) or  Mondays 2pm PDT/5pm ET(in the USA) right here:
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

2 days ago I woke up to a beach sunrise over the ocean, sand & the waves at my feet.. 2014.. I’m ready..

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Photo credit: Dan Wilkinson

2 days ago I woke up to a beach sunrise over the ocean, sand & the waves at my feet..

This year I went from 80% self-employed in my own music industry business, Hot & Delicious Group to coming out the other side of winter working full-time for America’s #1 Digital Agency, SapientNitro, driving social strategy for one of Australia’s largest brewers.

A year of contrasts & definitely not a quiet one, but coming through my 3rd brain tumour operation in 15 years just a year & a half ago, looking back on previous years and knowing all the cool shit I’ve nailed over the past 3 years, it definitely feels like one where I’ve treaded water a little more than usual [to put it in perspective I’ve still created sponsorship partnerships for The Aussie BBQ series of international music showcases with Virgin Australia and Studios 301 in the USA, travelled to LA and Austin (Texas), captured images of Australia’s top musicians/providing social media services for The Aussie BBQ/Sounds Australia at the world’s largest music conference SXSW, project-managed Federation Square’s Helix Tree – Light In Winter installation and starting working with a range of beer/cider brands (incl. Miller Genuine DraftPeroni Nastro AzzurroCarlton Dry, Sweden’s #1 cider KopparbergBulmers and Strongbow cider)] to name but a few projects. Treading water’s not the right phrasing.. a better one would be working in the thick of projects, rather than keeping the eagle eye view from above..

The new job’s been hell-for-leather since Day 1, but I am excited about the team we’ve built, working with people who inspire me, the prospect of being in a position now to present wicked new ideas & game-changing concepts in the new year, access to global resources/networks to achieve our goals and a regular salary (vs working contract-to-contract), which will help allow me to focus on an as of yet unfulfilled music career and a bunch of new Hot & Delicious Group projects in my “downtime”.

The craziness of the past 5 months in particular means I reached the Xmas/New Years holiday period completely exhausted and ready for a solid mental break. As a result, I took the measure of banning myself from all forms of social media for a week from Xmas Day – New Year’s Day. That rest from social channels, family holiday at Portarlington, camping/fishing/skindiving with a bunch of mates on a beach down the Great Ocean Road and today’s trip down to Republica Cafe (St Kilda Beach) to soak up the 25°C blue skies, led to clarity and this explosion of thoughts on paper, which may or may not make it to my Hot & Delicious blog (I’m leaning to yes.. Ha ha.. :D). 

That insight is that during the ups & downs on the roller-coaster of life this year, I’ve managed to have amazing experiences, but these “Good Times” have been accompanied with “Capture this, Update that, Tweet this person, read this article, write that article, watch that TV series…”. It’s true that Sundays have pretty much been kept for me and generally-speaking I’m broadcasting/checking social less on Sundays, but in reality there’s been very few times outside of work or on days off where I’ve made an effort to go out, do something fun & just soak up that particular moment in time for what it is, without feeling the need to update one of my social channels. Connected, Connected, Connected.

I’m grateful for the opportunities I’ve created for myself through hard work & the ability to see opportunity in the gaps of the patterns & differences of the world around me, but my #1 goal for 2014 is to soak up the joy of this life by taking more time out for me including chilling & focusing on projects that I love. More passion, energy & happiness will no doubt ensue. Sure.. Capture this, share that is a big part of who I am and what I do.. the reality being that social media is a big part of my life at play/work and an extension of my personality, but it doesn’t define me. 

Living in the moment is what I want to see more of from myself this year and not a concept that’s new to me, but taking time out to reflect & enjoy is where we get fresh energy, a sense of calm and it’s in this headspace where the fresh ideas & magic flow.. 2014.. I’m ready..

Dan Wilkinson.
16:04pm, Tuesday December 31st, 2013.
Republica Cafe, St Kilda Beach
Melbourne Australia.

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