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Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be

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Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be*

DOWNLOAD the PODCAST via iTunes – #213 Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be.

Retrain Your Booze Brain. 

Welcome to a very special episode of Hot & Delicious: Rocks The Planet! with special guest Benny Wallington, founder of 101 Tokens, a new community of people taking back control over their alcohol consumption. Creating new drinking habits and a better all-round lifestyle.

Facts:

  • 5 million Australians drinking three times or more a week with 37% drinking to get drunk.
  • Benny and 101 Tokens have empowered over 11,000 people in 76 countries to change their habits.

On today’s show, Benny shares his personal journey as an Aussie partying hard in London that inspired him to start a personal mission that evolved into the creation of global 101 Tokens community, the 101 Tokens accountability app – (10K Downloads in the 1st month!), the Smart Drinking Bootcamp, techniques that you can use to evolve your drinking habits from Drink, Drunk. Regret, Suppress to Drink, Respect, Reflect, Success, our consumption as a whole (drugs, alcohol, fashion industry) and how to live a life of intention. Fascinating chats!

PLUS I talk about why this month, I have decided to go alcohol-free* for a month of what I’m calling BOOZE-FREE MAY-BE*.

This is a show about how to retrain your booze brain. So if you’re Aussie (or from another global drinking culture) and you’d love to consider your current relationship with alcohol, whether you think that you might be drinking too much or are keen for a few ideas on how you can drink smarter to impact on your Health & Wellness, Finances and Productivity, then this is the podcast for you!

Let’s get into the show!

* Disclaimer: I am totally giving myself 2-3 tokens (max) as a leave pass for a few drinks, hence the Booze-Free May-Be*. It’s not a nanny state, dammit! 😁✨

Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be*
Connect with Benny Wallington (101 Tokens) online:
Vote For The Planet 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
.
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #213 Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be.

Social Enterprise Podcast Feature: Benny Wallington (101 Tokens) x Booze-Free May-Be*

Podcast Feature: “I will give you exposure”. Avoid this MARKETING FAIL!

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Avoid this MARKETING FAIL: “I will give you exposure”.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Today’s podcast comes in 3 parts:

  • Avoid this MARKETING FAIL: “I will give you exposure”.
  • Crediting creative works online – photography, videography and artwork.
  • ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.

“I will give you free exposure”. Fail. I want to hang up the phone immediately. Epic fail!

Yes, I had one of those business calls on a Monday a few weeks back for the 1st time in a while. The gentleman calling (not a gentleman caller 😉) had never met me before, did not know me, was quite polite and is actually affiliated with an organisation that I am a part of and believe in, but believe you me, that is NOT the way to approach me.

As a Social Media Strategist and Content Producer (Photographer/Podcaster), believe me I am well-versed with these conversations, businesses, brands and organisations trying to acquire my services for cheap or for free and quite frankly I’ve had enough!

On today’s podcast we to dive into one of the phrases I loathe most in the creative services industry and the English language “I will give you exposure”.

We discuss how brands, organisations, festivals/events and anyone in the need for creative services, who might have little to no budget, should approach creatives with these opportunities whilst showing respect for the time and value of creatives.

I also provide you the creative with the top tips on how to ensure that you always put value on your time and experience, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.

Crediting creative works – photography, videography and artwork.

On Part II of today’s show we discuss the need for influencers, brands and anyone publishing the work of creatives, no matter what their level of creative skill, to provide artistic credit for any works posted online and provide insight as to what this ultimately means for any photographers, videographers and others in the creative/artistic industries.

I also provide creatives with key advice and tips/tricks to ensure that you are credited for your work.

Learning about ANZAC Day as an Australian. What you can do.

The shortest part and the cherry on top of today’s podcast – we touch on the history of ANZAC Day, what it means to me and how you can get involved.

Let’s get into the show!

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Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

 

Hot & Delicious: Rocks The Planet! recorded live in Bondi Beach.
Dan Wilkinson, Social Media Strategist and Content Producer lecturing on Content Strategy at Macleay College.

DOWNLOAD the PODCAST via iTunes – #212 MARKETING FAIL: “I will give you exposure” – Solocast.

Avoid this MARKETING FAIL: “I will give you exposure”.

The ANZAC spirit – Should brands be capitalising commercially?

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The Larrikin ANZAC beer by Mornington Peninsula Brewery

Should Australian and New Zealand brands be capitalising on the use of the iconic ANZAC spirit and ANZAC Day occasion to be promoting their brands?

A quick history lesson for those of you reading from overseas: “ANZAC Day is a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders “who served and died in all wars, conflicts, and peacekeeping operations” and “the contribution and suffering of all those who have served”. Observed on 25 April each year, ANZAC Day was originally devised to honour the members of the Australian and New Zealand Army Corps (ANZAC) who served in the Gallipoli Campaign, their first engagement in the Great War (1914–1918).”* 

Back to the story – I know that the use of ANZAC for commercial purposes is not a new debate, however the other day I walked into Bondi Beach Cellars and spotted The Larrikin ANZAC Biscuit Beer by Mornington Peninsula Brewery sitting in the fridge.

Immediately I was torn, subscribers of my weekly Hot & Delicious: Rocks The Planet! entrepreneurship podcast and readers of the blog will know my passion for the ANZACs from my trip to Gallipoli, my family connection and diving into the history of what it means to me.

My immediate gut-instinct reaction, is to me it just feels a little cheap and wrong, to be attaching this Australian icon to a product, brand or campaign, without a lot of forethought and perhaps also creating a mechanic, whereby a proportion of revenue or profits from sales generated are redistributed back to charitable organisations such as the ANZAC Appeal. Even then I’m still not sure how comfortable I feel about it. I’ve also since discovered that brands and organisations also require permission from the Minister for Veterans’ Affairs to use the word ‘Anzac’ in a commercial context.

Now for context, I’m not across whether Mornington Peninsula Brewery have permission to use the ANZAC brand for commercial use, their intent, what this brew means to them and I also love that they’re educating people as to what ANZAC Day is. In fact, Mornington Peninsula Brewery are one of my favourite breweries in Australia, I love their beers very much and what they do for the Australian craft beer scene, which is no doubt exactly why this debate his risen in me right now.

As a massive craft beer fan and supporter of the Australian scene through my @craftbeerlovin’ Instagram account, I clearly bought the beer, I can attest to how delicious and sessionable it is and I’d also love to chat with Mornington Peninsula Brewery team at some point to get their perspective on the subject. I might even record it as part of a craft beer episode on the podcast.

In short, in this current digital age, where there is so much hate and vitriol online at the push of a button, without thought given to measured debate and listening to both sides of an argument, I’ve written this article as I’d love to spark discussion on this subject and hear what you, my friends, peers and colleagues have to say on the matter too.

As mentioned, I’m not entirely sure how comfortable how I feel about brands capitalising on the ANZAC Day brand and spirit, no matter who they are, as it is a date that holds a lot of history, connection and emotion for many Australian and New Zealanders.

So I ask you. Regardless of intent. How do you feel about brands capitalising on the ANZAC Day brand and spirit? Should they do it? And if so, how should they go about it?

By Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Digital Media Strategist & Content Producer.
https://www.linkedin.com/in/danwilkinson1/
https://twitter.com/hotndelicious
https://www.instagram.com/hotndelicious/
https://www.instagram.com/craftbeerlovin/
Download the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast: http://bit.ly/hotndelicious

*Thanks Wiki!

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

 

The Larrikin ANZAC beer by Mornington Peninsula Brewery

Craft Beer Podcast Feature: BentSpoke Brewing Co co-founder Richard Watkins.

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BentSpoke Brewing x Hot & Delicious Rocks The Planet! podcast.

DOWNLOAD the PODCAST via iTunes – #211 BentSpoke Brewing Co – Richard Watkins (Head Brewer & Co-Founder).

Putting A Smile On People’s Faces. These guys had 5 of the top 100 beers in Australia in 2018! Canberra represent!

This week we kick it with GABS Hottest 100 craft beer killer and BentSpoke Brewing Co head brewer and co-founder Richard Watkins. 

“Putting a smile on people’s faces” is the mantra and philosophy that fires this inspiring husband & wife team, who are changing the face of the brewing scene in the Australian Capital Territory. We chat about Richard’s 1st ever home-brew with his dad, what inspired Richard and his wife Tracy to build BentSpoke Brewing Co from scratch, the Canberra community, his approach to business growth, leadership and success, the meaning of BentSpoke and 2 pieces of advice that he’d give to someone who has a dream, but is afraid to take that first step.

Super inspiring chats & I hope that you enjoy the podcast as much as I do! Let’s get into it!

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Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
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‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
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For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #211 BentSpoke Brewing Co – Richard Watkins (Head Brewer & Co-Founder).

BentSpoke Brewing x Hot & Delicious Rocks The Planet! podcast.

Podcast Feature: Street Art & Human Impact of Social Media – NOT NOT Cam Scott.

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@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

Bondi Beach-based street artist NOT NOT aka Cam Scott captured my imagination last year with ‘Digital Realities’, his thought provoking street art series designed to have us individually to consider the impact of the behaviours and addictions that the major platforms and mobile phone technology are creating, breeding and feeding in society and our everyday lives.

From our digital selves to clickbait compulsions, this is a fascinating exploration into the digital world and I loved having him on the show! We share our own individual techniques that we use for regular digital escape, Centre for Humane Technology’s approach to ‘“realigning technology with humanity’s best interests, the LIKE IRL project, his TEDx TED Talk, how Cam Scott came to create his Sunnys Eyewear brand, ‘In Praise of Idleness’ and NOT NOT’s 2 key pieces of advice that he’d give to someone who has a dream, but is afraid to take that first step.

Super inspiring and fascinating chats with a highly intelligent, genuine, thoughtful and personable individual. I hope that you enjoy it as much as I do!

Connect with NOT NOT Cam Scott online:
Sunnys Eyewear:
TedXHaymarket Talk:
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Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
.
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST via iTunes – #210 Street Artist NOT NOT – Cam Scott – Street Art & Social Media.

@NOTNOTCamScott x @hotndelicious entrepreneurship podcast LIVE at Bondi Beach!

Digital Media & Content Strategy For Your Brand Starts Right Here.

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

http://bit.ly/HotndeliciousSocialMediaStrategyContent

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.

Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.

Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Podcast Feature: 3 x Brain Tumours & My Journey.

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The life lessons & learnings of 3 x brain tumours by Dan Wilkinson.

DOWNLOAD the PODCAST via iTunes – #209 Brain Tumour Cast plus Small Biz Tips – Solocast.

Imagine being 25 years of age, looking at yourself in the mirror, not looking any different, not feeling any different, but you’ve just found out that you have brain tumours and you’re not sure if you’re going to be alive in 6 months.

Podcast Feature: My journey of a life and lessons having lived through 3 brain tumour operations, going completely deaf on one side, facial paralysis and learning how to walk again.

As you may have gathered, this week’s show is not your standard Hot & Delicious podcast episode and yes happily, 3 brain tumour operations and 18 years later I am still alive and well. This is not a “poor me” podcast and anyone who knows me knows how positive I am. This is for many of my friends who have been asking me about the story after my latest check-up and I’ve created it also in the hope that I can provide individuals going through their own ordeal, and their families, with a little shared experience that they might be able to use to help them their own journeys.

Some of you long-time listeners will know that I recorded some similar subject matter in 2016, however I’m a different person these days, I realised that I don’t think that I ever published a blog article about it and these kind of stories, in my eyes at least, are timeless and best shared, lest my own journey can be of benefit to someone else. It would quite honestly make my day and year if it could.

And as a little bonus at the end of this week’s episode, I’ll also share a few thoughts on pursuing your dreams from my perspective, shifting from full-time corporate work to self-employed retainer clients, as well as the need for techniques if you are self-employed and work from home.

Let’s get into the show!

The life lessons & learnings of 3 x brain tumours by Dan Wilkinson.
Hit Hot & Delicious: Rocks The Planet up via email or on social media here:

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com

The life lessons & learnings of 3 x brain tumours by Dan Wilkinson.