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Global Award-Winning Social Media Strategy and Content Production for your brand | Hot & Delicious: Rocks The Planet!

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Bulmers Original Cider. Photo credit: Dan Wilkinson

Hot & Delicious: Rocks The Planet – Global Award-Winning Social Media Strategy, Best Practice Social Media Playbooks, Monthly Reporting Templates & Content Production for your business or brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars,Social Media Playbook creation, Community Management & Reporting

2017 has been a magical year so far! 

12 months ago I wrapped my role as the Social Media Lead at SapientNitro and over the following months we won a sh*tload of awards from our work, but it was the right decision, born of a desire to to push myself to new heights and feel again the surge of energy that comes hand-in-hand with running your own show.

Since leaving my full-time role, I’ve shot a TV pilot at Twitter HQ in Sydney and Boilermaker House in Melbourne with two of my best friends Alister Robbie of The Post Project and Matt Smolen of Balloon Tree Productions (still in post-production – watch this space), spent 3 months based in West Hollywood, captured content at the US Masters in Augusta,  Georgia, shot photos of Michelle Obama (called the Secret Service guy who patted me down, mate) and Wolfmother and recorded 4-5 shows for the Hot & Delicious: Rocks The Planet! podcast at SXSW Music Conference in Austin, gained over 10K+ followers on each of my @hotndelicious (12.7K) and @craftbeerlovin’ Instagram (11.4K) accounts (I only launched @craftbeerlovin’ in April 2016 as a way to show my mates back home what beers I was drinking in the USA and now run with my good mate Nathan Webster, relocated to Sydney, took on Cancer Council Australia as a client of Hot & Delicious: Rocks The Planet!, soaked up the positivity of working with an NFP and the feeling that you experience when you make a significant contribution to an organization, who are making an impact on the lives of Australians every single day, moved to Bondi Beach, landed myself a weekly radio show on Bondi Beach Radio within 10 days of arriving, have been asked to be a guest lecturer role in social media strategy at Sydney University Macleay College, started working as a social media influencer being paid to produce brand partnership content for my own brand – Hot & Delicious: Rocks The Planet!, took on Mahlab Content Agency (Salesforce, HBf insurance) as a client, made countless new friends and shared some of the most amazing experiences!

My focus with recent clients has been to immerse myself into their business and ways of working, so that I can effectively audit their digital ecosystem, assets (physical and digital), corporate partnerships, influencer engagements, digital channels, content creation and reporting structure, so that I can then create custom Best Practice Social Media Playbooks, monthly or quarterly reporting templates for clients, upgrade their existing systems and processes and create strategic 2-3 year digital roadmaps. 

It’s been a fascinating, challenging, joyful and rewarding year since going out on my own and making the transition from Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, to diving back into the freelance world with the challenges of owning/operating your own business and contracting with clients for a living.

After returning from Los Angeles in June, I spent six weeks in Melbourne pitching for contracts around Australia which culminated with me relocating to the warmer climes of Sydney to work with one of my favourite and most exciting clients yet… Cancer Council Australia.

While every client, be it agency-side or working for yourself, has its own challenges, ultimately overall this has been one of the most wonderful and enlightening experiences – to consult with an organization that are making a massive impact on the lives of everyday Australians, every single day!

I’m enjoying Sydney and beach life so much that I’ve decided to stay on Sydney for the summer and beyond and relocated from Coogee to Bondi Beach in late 2016 to be closer to the surf and where the action is.

While Hot & Delicious: Rocks The Planet! will continue to consult with Cancer Council Australia and other clients on an ongoing basis, we are in the market for exciting new clients who are a good fit for our lifestyle and what we believe in.

If you are keen to audit your brand’s social media presence and generate a strategy/content that actually drives your business/brand objectives whilst being a digital ecosystem that your customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com


A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January 2016 to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Krafty Kuts + Chali 2NA (Jurassic 5) launch brand new track ‘It Ain’t My Fault” in Bondi Beach!

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119 Krafty Kuts + Chali 2NA from Jurassic 5 live in Bondi

DOWNLOAD the PODCAST – #119 Krafty Kuts + Chali 2NA from Jurassic 5 live in Bondi. 

3pm on Friday, my friend AJ from Central Station Records drops me a line…
 
“We have Krafty Kuts & Chali 2na (Jurassic 5) launching their brand new single ‘It Ain’t My Fault’ at the Beach Road Hotel in Bondi this Wednesday 1st of March…” can we hook up an interview on Bondi Beach Radio?
 
Yes, yes and yes… 
 
So AJ sends me through a couple of pressers (press releases) and a copy of the brand new single “It Ain’t My Fault” and then come Monday morning, I find myself in the boardroom at Central Station Records in Sydney for a 2:1 chat with Kraft Kuts and Chali 2na. Awesome!
 
Our vast ranging chats cover Krafty Kuts’ earliest ever memory from his childhood of the family cat in Kingston upon Thames in the UK and Chali’s memories of his 2nd birthday in the projects of south-side Chicago, the pleasures of working with Dynamite MC and Chali 2na to bring this jam to life, our shared experiences of the inspiration of hip hop street art in Miami, Rome, Montpellier, Belgium and their 2 pieces of advice that Krafty Kuts and Chali 2na give to someone who has a dream, but is afraid to take that first step.
 
As Krafty tells it, studying your art and creating magic is all about practicing your art form to hone yourself into the best at what you do and I felt that myself even during this interview, as while I usually capture what I need in hour long shows that I’ve been recording for 2.5 years, we made this shit work in 25 minutes. 
 
I’ll be heading down to their show Beach Road Bondi as part of the global ‘Hands High’ Tour tonight (Wednesday night 1st of March) for sure!
 
Stoked to be able to launch “It Ain’t My Fault” by Krafty Kuts & Dynamite MC featuring Chali 2na of Jurassic 5 on my show on Bondi Beach Radio and you can download the interview right here, right now on iTunes.
 
These two gentleman are consummate professionals, super enigmatic and downright lovely… And maaaaaaannnn… this jam is GOLD!

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Connect with Krafty Kuts and Chali 2Na here:

 
 
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

119 Krafty Kuts + Chali 2NA from Jurassic 5 live in Bondi

Ubers, dating & The Ladies Lounge podcast with entrepreneur Anna Massie – Hot & Delicious – Episode #118

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Anna Massie (The Ladies Lounge podcast) joins Hot & Delicious in Bondi Beach

DOWNLOAD the PODCAST – #118 Anna Massie (The Ladies Lounge podcast). 

 
How good are you are marketing your own personal brand? 
 
I don’t just mean posting photos on Instagram, writing LinkedIn articles and sending out the occasional Tweet. I mean, how are you collaborating with peers and friends in your existing and prospective networks to broaden the audience of your business, brand, blog, vlog or podcast?
 
One of my key goals for 2017, is to increase my volume of guest appearances on other content creators radio shows, podcasts, blogs and blogs.
 
I created the Hot & Delicious: Rocks The Planet! radio show and podcast two years ago and while my extensive knowledge of digital brand marketing as a global award-winning senior social media strategist, working with a range of different brands and industries, holds me in good stead for marketing my own brand and making the strategic decision when I first started, to have the guests on Hot & Delicious: Rocks The Planet! who are inspiring individuals and entrepreneurs across a range of industries, certainly means that the cross-section of my audiences is vast and diverse, one area that I haven’t been as great at is tapping into the network of those friends and like-minded people who have their own radio shows, podcasts, blogs, blogs and audiences of their own. It’s just another way to grow my audience and help them build theirs too!
 
Enter The Ladies Lounge podcast. Launched in mid-2016 and created by Sydney-based businesswomen, Anna Massie and Emma Franklin Bell, The Ladies Lounge is a show that has exploded in the past 6 months and is focused on getting up close & personal, sharing the candid stories and adventures of successful female (and male now too) entrepreneurs.
 
I met The Ladies Lounge crew as Anna is an amazing networker and quite literally cyber-stalked a bunch of podcast hosts, including yours truly, to see how The Ladies Lounge could grow their own podcast audience by guesting on the shows of others.
 
In this week’s episode of Hot & Delicious: Rocks The Planet, Anna Massie shares the challenges of founding and ultimately shutting down her first enterprise, The Corporate Kid, The Ladies Lounge foray into podcasting, how and why they launched the show, the power of having multiple revenue streams when you start a new business and how swallowing her pride and owning her Uber driver business which has lead to new biz opportunities, a fresh perspective on dating and a new book!
 
Super chats and I can’t wait for you to hear her story. I like your style, Anna Massie! 
 
Download that shit right here:
 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
 
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:

DOWNLOAD the PODCAST – #118 Anna Massie (The Ladies Lounge podcast). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

STREAT co-founder & CEO, Bec Scott, changing the world through social enterprise.

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Bec Scott (co-founder & CEO of STREAT) drops by the Hot & Delicious podcast. Photo Credit: Alice Hutchison.

DOWNLOAD the PODCAST – #117 Bec Scott (STREAT co-founder & CEO). 

 
Exciting Bondi Beach Radio show for Hot & Delicious: Rocks The Planet! this week as we catch-up with Bec Scott, co-founder & CEO of STREAT, a social enterprise set-up to stop youth homelessness.
 
With what started as an idea on the streets of Vietnam, STREAT has rapidly evolved from their very 1st food cart in Melbourne’s iconic tourist destination Federation Square in 2010 to multiple STREAT cafes/venues around Melbourne, a Friends of STREAT cookbook and designer coffee all available for purchase online with funds going back to training and providing jobs for our homeless youth.
 
It’s wonderful to be able to share the STREAT story with my Hot & Delicious: Rocks The Planet and Bondi Beach Radio audience! 
 
To experience the outlook of a human like Bec Scott who’s not only making a selfless, positive impact on the world around her, but a self-sustaining and ever-growing one.
 
I only hope this show can inspire you to do the same! Let’s get into it!
 

DOWNLOAD the PODCAST – #117 Bec Scott (STREAT co-founder & CEO). 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:
 

DOWNLOAD the PODCAST – #117 Bec Scott (STREAT co-founder & CEO). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

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Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

Love this!

 
Westfield Bondi Junction have created an absolute masterclass in experiential brand activation to celebrate Sydney’s iconic Mardi Gras. Simple, stylish and elegant, this beautiful street art creation taps into the perfect storm of global pop culture, human behaviour, a hallmark event on Sydney’s yearly calendar, is situated in one of Australia’s highest foot traffic locations and blends the physical and virtual worlds to a T.
 
And the best part? They own advertising/media space and the artwork wouldn’t have cost much at all (in the scheme of things).
The only cherry I would have placed on top is a #MardiGras hashtag in the artwork so that when people upload their content to Instagram or Twitter it drives exponentially increased visibility through digital search, but when everything else has been executed so beautifully, all I really have to say is…
 
Well played, Westfield Bondi Junction, well played 👏👏👏
 
Article by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻

Hit Hot & Delicious: Rocks The Planet up on social media here:


Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Westfield Bondi Junction Mardi Gras street art. A masterclass in experiential brand activation!

Two Space co-founder and social entrepreneur, Tashi Dorjee, changing the world from the inside! | Episode #116

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TwoSpace co-founder Tashi Dorjee drops by Hot & Delicious Rocks The Planet

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

 

Excited to catch-up with Two Space co-founder and social entrepreneur, Tashi Dorjee!

Indirectly, my connection with Tashi is actually the reason Hot & Delicious: Rocks The Planet! is now a weekly show on Bondi Beach Radio.
 
Tashi and I met at the Two Space co-working space for start-ups and entrepreneurs at the Kings Cross Hotel a few weeks back and I just had to get him on the show to tell his story.
 
Partnering with Optus and Amazon, TwoSpace connects underutilised spaces with a community of entrepreneurs, creating unique spaces that help businesses start, connect and grow.
 
We also chat about his work with Carbon Conservation, a business dedicated to conserving the rainforests of Indonesia and current protects 1 million hectares of rainforest and the introduction of Himalayan Chai into the Australian market back in the day by his grandmother, which went on to be adopted by Gloria Jeans and more.
 
Vast-ranging and fascinating chats and I just love meeting new people whom I feel like I’ve known for years. Tashi is a good one and Two Space is coming to Bondi Beach, so download this show to find out more!
 
Let’s get into it!
 

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
TwoSpace co-founder Tashi Dorjee and Dan Wilkinson of Hot & Delicious: Rocks The Planet!
 
Connect with Tashi Dorjee (co-founder of Two Space) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
Stream Hot & Delicious: Rocks The Planet! LIVE on Bondi Beach Radio.
Australia: Tuesdays 9am AEST, USA: Mondays 2pm PDT/5pm ET.
Download Hot & Delicious: Rocks The Planet show episodes right here on iTunes:
 

DOWNLOAD the PODCAST – #116 TwoSpace co-founder Tashi Dorjee. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Hilarious & Insightful 1-on-1 with Australian comedian, media personality & writer, Mikey Robins | Episode #115

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Aussie comedian & media personality Mikey Robins joins us on Hot & Delicious in Sydney!

DOWNLOAD the PODCAST – #115 Mikey Robins (Australian comedian, media personality & writer). 

 

Good News Week’s Mikey Robins joins Hot & Delicious: Rocks The Planet show in Sydney!

 
This week’s guest on Hot & Delicious: Rocks The Planet! is a wonderful exploration of the life of Australian comedian, media personality and writer, Mikey Robins.
 
The former triple j national radio breakfast host and Good News Week TV show team leader shares intimate memories of his early days as a creative and performer, about landing the triple j gig at age 29 and what it’s like to start a stand-up comedy career later in life.
 
From there we journey into his life and long-term relationship with his best friend and wife, Laura, Australia Day and #changethedate, choosing radio partners and advice for those who might have a dream and have no idea where to begin.
 
What started as a chance meeting between Mikey and I at the Bucketlist Bondi, turned into this hilarious and insightful show with one of the funniest guys I know. I hope that you enjoy it as much as I do! 😃❤️
 
DOWNLOAD the PODCAST – #115 Mikey Robins (Australian comedian, media personality & writer). 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Connect with Mikey Robins online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/ 
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious on YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 

DOWNLOAD the PODCAST – #115 Mikey Robins (Australian comedian, media personality & writer). 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.