Hot & Delicious: Rocks The Planet! LIVE Sydney podcast with Murray Cook (The Wiggles) + Remo Giuffré (TEDxSydney founder).
Book your free tickets to the Hot & Delicious: Rocks The Planet! LIVE podcast in Sydney with special guests – Murray Cook (The Wiggles, The Soul Movers) and Remo Giuffré (founder & director of TEDxSydney).
Yas! Hot & Delicious: Rocks The Planet!, Young Henrys & The Unicorn Hotel are proud to announce the launch of the Hot & Delicious: Rocks The Planet! LIVE Podcast Series in partnership with Young Henrys, kicking off at The Unicorn Hotel on Wednesday the 1st of November at 7pm.
Proudly supported by Young Henrys, The Unicorn Hotel and our friends at TwoSpace, the launch and this first of the LIVE podcast series features special guest Remo Giuffré (TEDxSydney founder) and Murray Cook from The Wiggles and The Soul Movers!
Hot & Delicious: Rocks The Planet! is a weekly iTunes entrepreneurship podcast where we interview inspiring, influential individuals and entrepreneurs across a range of industries about what makes them tick as people and drives their hunger for success.
Show guests thus far include Wil Anderson (comedian, podcast & TV presenter), Tom Ballard (comedian), Sierra Nevada Brewing Co founder, Ken Grossman, Oscar McMahon from Young Henrys, Gotye, Daniel Flynn (Thankyou Water co-founder), Tashi Dorjee (TwoSpace co-founder), Aussie actor Daniel MacPherson & many more!
For more Information or Partnership Requests contact: email@example.com
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REVEL founder, sommelier & global wine festival entrepreneur, Dan Sims, is the man!
Starting out in the wine industry as a sommelier, Dan Sims created a series of large scale rock festival-style wine festivals in 3 different countries (Australia, New Zealand, Singapore) and 9 different cities and with the rebrand of the business this week, REVEL are now set to take on Hong Kong, Japan and the USA.
This weekend the jewel event in the REVEL crown, Pinot Palooza, kicks off in Melbourne and Sydney with over 8,000 party people expected to rock-up at the Royal Exhibition Buildings (Melbourne – Saturday 7th of October) and Carriageworks (Sydney – Sunday 8th of October).
In today’s inspiring and elevating entrepreneurship chats, Dan and I discuss how to work out “What is the business that you’re in?”, the challenges and benefits of renaming an established brand, 2 “pinch-me” moments this former sommelier has experienced by bringing wine to the people in the most beautiful and game-changing fashion via a culture of inclusiveness and Dan shares with us 2 key pieces of motivation and advice for you to take the first steps into your own dream business.
Someone out there has to be successful. Why shouldn’t it be you? Download this Hot & Delicious: Rocks The Planet! podcast free and make a start… make a start today!
This entry was posted in craft beer, Lifestyle, Podcast, Travel and tagged #digitalnomad, ambition, Australia, Australian, author, Beauty is Everywhere, blog, blogger, Bondi, Carriageworks, creative, Dan Sims, Dan Wilkinson, digital, digital agency, digital nomad, entrepreneur, founder, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Japan, LA, Melbourne, new music, New Zealand, Pinot Palooza, podcast, podcaster, podcasting, REVEL, Royal Exhibition Buildings, Singapore. Hong Kong, singer, social media, Social Media Influencer, sommelier, streetart, success, Sydney, travel, USA, video, wanderlust, wine, wine festival, wine industry, Young Henrys, YouTube.
International Peace Day. South Bondi. Sunrise.
Life is all about perspective. Each year on the 21st of September, International Day of Peace is observed around the world. The General Assembly has declared it as a day devoted to strengthening the ideals of peace, both within and among all nations and peoples. And today I want to do my part!
One of the approaches to life that I have lived by for years is that if I’m having a bad day, I say hi to someone else, quite often a stranger, and ask them how their day is going. It is amazing the difference a little human touch and kindness can make to someone else’s day and also lift the spirits of yours in turn.
In more recent years, a philosophy I have developed for myself is that if I can make a positive impact to just one person’s life in my lifetime, then in turn that validates my own. If you then strive to bring that philosophy into every day life and push yourself to exercise more patience and understanding (even if someone cuts you off in traffic or from a perceived slight from an off-hand comment), you can actually change the lives of people around you, make an impact on a micro scale and the world a better place.
If there’s someone who’s culture/background you don’t know enough about that might provide you with more insight as to who they are or who’s position on a viewpoint you vehemently disagree with, then reach out to them and engage in open dialogue (without attacking the person or getting angry). Most judgement or hate arises from lack of understanding or fear, so if we strive for understanding, even if we still don’t agree on a viewpoint, it creates a stronger connection & brings use closer together as a species.
Do yourself a favour today, on International Peace Day. Say hi to someone you don’t know and put some love out there in the world 🌎❤✨✌
My gift to you and all my love. It will make you feel good!
xo Dan Wilkinson AKA @hotndelicious.
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Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!
Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.
Just 1.5 years after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified Hot & Delicious: Rocks The Planet’s depth of experience across a range of different industries in social media strategy.
After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including Cosmetics, B2B, Health Insurance, Tech, Health & Wellness, FMCG, Not-For-Profit, Alcohol brands (including craft beer), Travel, Lifestyle and much more.
It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.
Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf), Cherry Blooms global cosmetics brand and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!
While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!
So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!
Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a yoga business or pet store 😜
Design your Social Media Strategy not only for the User Experience, but a strategy that drives Return On Investment! Get in touch!
Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
A few career highlights so far include:
- Creating the Peroni Nastro Azzurro social media brand book, which struck such a powerful chord with the Peroni brand team, so much so that they asked us to present the brand book as an example to all their agency partners and paved the way for a complete transition of Peroni into a digital brand with a new digital ecosystem including the Peroni Stile Italiano lifestyle blog and Peroni Instagram channel.
- Our award winning Philly Pourovers campaign where SapientNitro partnered with Instagram for the launch of Instagram Advertising in Australia, driving a measurable uplift in offline sales and a demonstrable ROI through social media for Philadelphia Cream Cheese.
- Sparking a national flavour debate with the creation of the Cadbury #ChocPlusWhat campaign leading up to the launch of Cadbury Dairy Milk with Vegemite Chocolate, which resulted in the Cadbury and #ChocPlusWhat trending nationally on Facebook/Twitter in Australia, made global news and was turned into a Twitter Business case study.
In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.
When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.
I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.
And that now starts with you…
If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.
Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.
This entry was posted in craft beer, Fashion, Lifestyle, Music, Podcast, Social Media, Travel and tagged author, B2B, B2B Marketing, beautiful, blog, blogger, brand building, Bulmers, Cadbury, Cancer Council Australia, Canon, content creation, content marketing, content production, Dan Wilkinson, digital, digital marketing, digital media, digital strategy, Download, DSLR, entrepreneur, fintech, Free, happy, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, hotndelicious rocks the planet, influencer, inspiration, inspire, live each moment, Mahlab, Mahlab Content Agency, marketing, Melbourne, Moula, Moula Money, new music, Peroni, Philadelphia Cream Cheese, photographer, photography, podcast, podcaster, podcasting, producer, REBORN agency, shot of the day., SLR, social media, social media content, social media marketing, social media strategist, social media strategy, startup, strategist, strategy, video, writer, YouTube.
I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories.
The inclusion of Locations & #hashtags, as shown in the screenshots below from our @hotndelicious Instagram account content, created whilst watching the Golden State Warriors versus the Cleveland Cavaliers in the NBA Finals, lead to a higher volume views of my @hotndelicious Instagram Stories by people searching #GSW and #NBAFinals content.
By adding Locations & #hashtags to Instagram videos, you can tap into increased traffic beyond your existing audience as ‘Grammers from around the world seek to connect with content from Locations or #hashtags associated with current events, digital activations and/or their favourite sports team.
So when you are choosing a social media strategist for your digital ecosystems for ongoing or campaign content, you need to take into consideration how quickly platforms evolve and how in touch your social media lead is with said social platforms.
One of the advantages I have as a highly experienced Social Media Strategist is that I am not only working with a diverse number of clients across multiple platforms and range of different industries including B2B, Health Insurance, FMCG, Not-For-Profit, beer/alcohol brands, financial/technology, travel and much more, but I also have my own two brands, Hot & Delicious Rocks The Planet! and Craft Beer Lovin’, where I am still on the tools every week creating still photography, video and audio content (for my Bondi Beach Radio show and podcast).
This means that unlike a lot of other strategists, I am one of the first to discover these latest social media platform changes before they are officially announced by the platforms and I’ll usually trial new products/content execution types on my own two brands first prior to putting them on the table for clients.
So to wrap this quick update, I’ll give you business advice and food for thought: There are a lot of wanna-be so-called social media specialists in this business and they usually brand themselves with self-coined terms like Social Media Guru/Ninja/Unicorn. If you are looking for a new Social Media Strategist for your brand or business, then make sure that you’re working with someone who not only understands how to ladder social media content up to meet your Business & Brand Objectives, but just as importantly has their finger on the pulse as a prolific content creator in their own right.
And if you want to work with me, then don’t be shy… I’ll get straight back to you. Drop me a line. 😃📱🎙✌🏻
Article by Dan Wilkinson AKA @hotndelicious, founder of Hot & Delicious: Rocks The Planet!
Dan Wilkinson is the global award-winning founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet! and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Moula Money, Miller Genuine Draft, Strongbow Cider, Kopparberg Cider, Bulmers Cider & more.
This entry was posted in Lifestyle, Podcast, Social Media and tagged A Lot To Say, ambition, Australia, blog, blogger, Bondi, Bondi Beach, Bondi Beach Radio, Brand Awareness, breaking news, Craft Beer Lovin', craftbeerlovin, Dan Wilkinson, digital, hashtag, hashtags, Hot & Delicious, Hot & Delicious Group, Hot & Delicious Records, Hot & Delicious Rocks The Planet, Hot and Delicious, Hot and Delicious Rocks The Planet, hotndelicious, inspiration, Instagram, Instagram Stories, Location, Locations, news, Oversea Passenger Terminal, Partnerships, platform update, platform updates, podcast, podcaster, podcasting, Reach, social media, Social Media News, Sydney, tech, technology, video, wanderlust, YouTube.
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Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
- Set-up of Agency/Client Systems, Processes & Documentation.
- Social Media Audit.
- Social Media Playbook creation.
- Content Production.
- Community Management
- Reporting (incl. Data, Insights & Analytics)
- Issues Management, Crisis Management & Escalation.
- Monthly Content Calendars.
- Social Media Training & Education.
- Internal Leadership/Senior Management.
- Internal Teams.
- Internal Teams – Ways Of Working.
- Social Media Strategy.
- Content Production.
- Video content.
- Social media copywriting.
- Monthly Social Media Reporting & Analytics.
- Thought Leadership – writing for organization blogs/external media.
- Speaker – Events & Festivals.
To find out more drop us an email at: firstname.lastname@example.org or fill in the contact form below.
Let’s get started today!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
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Oh wow… float me away… Listening to my homeboy Tom Richardson’s new single ‘Pockets’ from the Pockets EP.
Tom and I met 5.5 years ago when he joined the line-up for the 1st ever Hot & Delicious project, ‘Change Australia, Change The World’, an event held in the iconic Gershwin Room at The Esplanade Hotel in St Kilda (Melbourne, Australia) to raise awareness for Oxfam Australia’s involvement for Close The Gap – a grouping of Indigenous and non-Indigenous health and community organisations set-up to to close the gap (10-17 years), the difference of average life expectancy between Aboriginal/Torres Strait Islander people and the rest of the Australian population.
5/6 of the artists/bands on that day (including the Tom Richardson Project) dedicated their precious time and talent that show with $0 recompense & that means the world to me. That individuals whom I still call my friends have been there at key milestones in my life just makes my heart melt.
Makes me so happy to be able support these mates when they are good people & make such magical music!
And if you love this track, you can buy the whole ‘Pockets’ 7 track EP for $10.
Tom Richardson Project live at ‘Change Australia, Change The World’.
Tom Richardson – ‘Pockets’ EP.
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