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Award-Winning Social Media Strategy with Hot & Delicious: Rocks The Planet!

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Sunset at Bronte Beach by @hotndelicious. Brand building with Hot & Delicious Rocks The Planet!

Hot & Delicious Rocks The Planet! with Global Award-Winning Social Media Strategy & Content Production for your brand!

Social Media Strategy, Content Production, Monthly Social Media Calendars, Best Practice Social Media Playbooks, Community Management & Monthly Reporting.

Just one year after relocating to Sydney from Melbourne (via Los Angeles) to take on Cancer Council Australia as a client, I’ve significantly diversified our depth of experience across a range of different industries.

After a 3 month stint in California and making the transition from my full-time role as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I decided that I needed a change of scenery, moved up to the beaches of Sydney, knuckling down to the task of operating my own biz again and focusing on project-work with clients across a broad spectrum, including not-for-profit, B2B, health insurance, fintech, beauty brands, craft beer & more.

It’s been a wonderful journey since leaving SapientNitro and we are now in the position where we are expanding Hot & Delicious: Rocks The Planet! to take on new ongoing clients and additional social media strategy projects, as well as ongoing/freelance content production, social media reporting and community management contracts (including Out Of Hours community management – weekends/public holidays and Crisis Management) as part of my ongoing relationships with brands, agency partners and industry friends.

Our clients over the past 12 months include Moula Money (in partnership with Xero), Cancer Council Australia, Mahlab Content Agency (B2B clients on LinkedIn, hbf) and REBORN Agency. Not only have we managed to grow the business, but in 2017 I became a university lecturer in social media strategy at Macleay College in Sydney for the 1st time, we’ve continued to build the Hot & Delicious: Rocks The Planet! brand through our 2 Instagram accounts, @hotndelicious and @craftbeerlovin’, which have each grown by over 14K+ global followers in the past year, I’ve stepped into brand campaings as a social media influencer myself, speaking engagements at events, had a weekly radio show on Bondi Beach Radio and my weekly iTunes entrepreneurship podcast Hot & Delicious: Rocks The Planet! continues to go from strength-to-strength, averaging over 2K downloads a month in 2017!

While every project has its challenges, be yours client-side, agency-side or indeed working in your own business, ultimately this past 18 months has been one of the most wonderful, enlightening and rewarding experiences of my life thus far – to take the leap of faith to run your own business and brand, then to see it take off! It makes me so happy!

So if you are keen to audit your brand’s social media presence, to generate a strategy, improve your content production (premium photography, copywriting and yep, we can even create a podcast for your business!), monthly digital reporting and systems & processes that actually drive your business/brand objectives, whilst creating a digital ecosystem that your audience, customers and fans actually want to interact with and be a part of, then we should chat!

Warning: We don’t do inspirational quotes or cat memes as they do nothing to help your business – unless you’re a pet store 😜

Get in touch!

Dan Wilkinson (Hot & Delicious: Rocks The Planet!)
info@hotndelicious.com

A few career highlights so far include:

In my time in the advertising industry, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns.

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, monthly/campaign reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

I stepped away from full-time agency-life in January to soak up the challenge of further building my own business and brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

And that now starts with you…

If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.

Instagram Stories Latest Update – Drive Reach through use of Locations + Hashtags.

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Instagram Video on Instagram Stories now drives Reach through Locations + #hashtags

Interesting!

I have been keenly watching the evolution of Instagram Stories in recent times and in the latest Instagram platform update, brands who use relevant Locations + Hashtags within their content (on photos/video) can expect increased Reach and Brand Awareness of their Instagram Stories. 

The inclusion of Locations & #hashtags, as shown in the screenshots below from our @hotndelicious Instagram account content, created whilst watching the Golden State Warriors versus the Cleveland Cavaliers in the NBA Finals, lead to a higher volume views of my @hotndelicious Instagram Stories by people searching #GSW and #NBAFinals content.

By adding Locations & #hashtags to Instagram videos, you can tap into increased traffic beyond your existing audience as ‘Grammers from around the world seek to connect with content from Locations or #hashtags associated with current events, digital activations and/or their favourite sports team.

So when you are choosing a social media strategist for your digital ecosystems for ongoing or campaign content, you need to take into consideration how quickly platforms evolve and how in touch your social media lead is with said social platforms.

One of the advantages I have as a highly experienced Social Media Strategist is that I am not only working with a diverse number of clients across multiple platforms and range of different industries including B2B, Health Insurance, FMCG, Not-For-Profit, beer/alcohol brands, financial/technology, travel and much more, but I also have my own two brands, Hot & Delicious Rocks The Planet! and Craft Beer Lovin’, where I am still on the tools every week creating still photography, video and audio content (for my Bondi Beach Radio show and podcast).

This means that unlike a lot of other strategists, I am one of the first to discover these latest social media platform changes before they are officially announced by the platforms and I’ll usually trial new products/content execution types on my own two brands first prior to putting them on the table for clients.

So to wrap this quick update, I’ll give you business advice and food for thought: There are a lot of wanna-be so-called social media specialists in this business and they usually brand themselves with self-coined terms like Social Media Guru/Ninja/Unicorn. If you are looking for a new Social Media Strategist for your brand or business, then make sure that you’re working with someone who not only understands how to ladder social media content up to meet your Business & Brand Objectives, but just as importantly has their finger on the pulse as a prolific content creator in their own right.

And if you want to work with me, then don’t be shy… I’ll get straight back to you. Drop me a line. 😃📱🎙✌🏻

Article by Dan Wilkinson AKA @hotndelicious, founder of Hot & Delicious: Rocks The Planet!

Dan Wilkinson is the global award-winning founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet! and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese, Moula Money, Miller Genuine Draft, Strongbow Cider, Kopparberg Cider, Bulmers Cider & more.

His portfolio over the past 18 months includes APAC winner at the 2016 Facebook Awards, speaker at Social Media Week – Miamimultiple global Kinsale Sharks Awards (Silver, Bronze, Bronze), case studies featured on both the Instagram and Twitter Global Business Blogs, Shorty Awards finalist in NYC & much more.  
 
For social media, photography & influencer business enquiries contact:info@hotndelicious.com
 
DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more

DOWNLOAD the Hot & Delicious: Rocks The Planet! podcast free on iTunes. 

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professionals who has driven social media for a range of international brands including Cancer Council Australia, Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Ambition & passion the keys to success with Tiff Waldron | Inspiring podcast interview

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Inspiring podcast with Two Row Bar craft beer founder, Tiffany Waldron.
Inspiring podcast with Two Row Bar craft beer founder, Tiffany Waldron.

Click here to DOWNLOAD the PODCAST – #86 Two Row Bar craft beer founder Tiff Waldron.

 
I am ambitious, I love the banter and am a big believer in surrounding yourself with passionate, like-minded souls who bring the best out of you in your personal life and professional career and quite often these mix quite well together, as I’ve discovered as a professional in both the music industry and the digital sphere over the past 10 years.
 
Back in 2010 I met an TV editor, by the name of Alister Robbie, whilst I was working as a music supervisor on Ballistyx Snowboard Show on Channel GO! Over the past 6 years our own parallel paths have driven each other forward, as gentlemen with a passion for life and shared ambition.
 
Flash forward 6 years later, Al’s production company The Post Project is thriving, and my own career and business grows from strength-to-strength and it’s exciting to think how far we’ve both come in such a short space of time.
 
One of the wonderful elements of focusing my energies on nurturing positive friendships like these, is that invariably I meet new like-minded people from their world (and them mine) and our shared network of energizing, inspiring people propels us all forward to a life of great joy and success (don’t worry, there are still plenty of challenges along the way, but I like to focus on the positive) 😀
 
Through my friendship with Al and shared our love of craft beer, I’ve met a lot of interesting, intelligent and inspiring individuals whom I now count as my friends, including ambitious Two Row Bar co-founder and Good Beer Week social media lead, Tiffany Waldron.
 
4 years ago, Tiff up and quit her full-time job to follow her passions and just two years later, out of her passion for delicious and different “frothies” and her social media work with Good Beer Week, Two Row Bar sprung to life. With five rotating taps that change weekly and feature only the best craft beer from Australia, the USA and around the world, Two Row Bar has become a  hub for Australian craft beer lovers, brewers and Fitzroy locals to call their own.
 
It’s uplifting to see so many of my friends shoot for the stars, put their money where their mouth is by taking a punt and watch as their dreams come to life before my very eyes, so if you’re energised and inspired by the excitement of discovering delicious new craft beers, learning more about the evolution of craft beer in both Australia and the USA and the not-so-secret to generating success from your passion and ambitions, then this little podcast is the one for you. 
 
So proud of you, Tiff. Let’s get into it!
 

DOWNLOAD the PODCAST – #86 Two Row Bar craft beer founder Tiff Waldron.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram 
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

Tom Richardson sparkles with his beautiful new ‘Pockets’ EP… ❤️

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Oh wow… float me away… Listening to my homeboy Tom Richardson’s new single ‘Pockets’ from the Pockets EP.

Tom and I met 5.5 years ago when he joined the line-up for the 1st ever Hot & Delicious project, ‘Change Australia, Change The World’, an event held in the iconic Gershwin Room at The Esplanade Hotel in St Kilda (Melbourne, Australia) to raise awareness for Oxfam Australia’s involvement for Close The Gap – a grouping of Indigenous and non-Indigenous health and community organisations set-up to to close the gap (10-17 years), the difference of average life expectancy between Aboriginal/Torres Strait Islander people and the rest of the Australian population.

5/6 of the artists/bands on that day (including the Tom Richardson Project) dedicated their precious time and talent that show with $0 recompense & that means the world to me. That individuals whom I still call my friends have been there at key milestones in my life just makes my heart melt.

Makes me so happy to be able support these mates when they are good people & make such magical music! 

And if you love this track, you can buy the whole ‘Pockets’ 7 track EP for $10.

Tom Richardson Project live at ‘Change Australia, Change The World’.

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Or you could just go buy a copy for $10 😃

Tom Richardson – ‘Pockets’ EP.

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Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to: http://www.hotndelicious.com

Out of Africa – Hot & Delicious catch-up with Kris Schroeder (The Basics).

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Kris & yours truly at the podcave in the sky.
Kris & yours truly at the podcave in the sky.

Hot & Delicious: Rocks The Planet podcast series

Interview #12 – The Basics

Ladies & Gentlemen welcome to Hot & Delicious: Rocks the Planet. The weekly podcast where we interview inspiring individuals and entrepreneurs across a range of industries from around the planet.
 
This week we have an absolute treat for you – we’re catch up Kris Schroeder from kick-ass Aussie rock band – The Basics. Kris and I chat about life growing up in Frankston, Australia, his experiences getting off the beaten track in Kenya and living in Africa working for the Red Cross, the reality of building a career in the Australian music scene in the modern age, shitty jobs and much much more.
If you haven’t seen The Basics live then do yourself a favour and check out their tunes.. Ah-MAZING! Kick-ass jams, one of the best live bands I’ve seen and the banter these 3 guys share just elevates their live sets to another level.
Don’t forget to drop as a Tweet at @hotndelicious and let us know what you thought of the podcast.
 
Can’t wait for The Basics new album due out in August! Enjoy the podcast & don’t forget to subscribe as we have a bunch of wicked weekly interviews coming up which you can download FREE on smart phone!
 
Boom!
 
Click here for magic in your ears 🙂    

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit us up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

The Basics live at The Corner Hotel shot by Dan Söderström for Hot & Delicious Group. 

For tour news, music and more on head to: thebasics.com.au