Month: January 2019

Podcast feature: ‘Becoming Colleen’ transgender documentary. Mardi Gras Film Festival.

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‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen: Finding the Shoe that Fits’ is a documentary about an 85 year old transgender woman, transitioning from male to female in the coastal community of Coffs Harbour on the NSW mid-north coast. Having lived most of her life as Colin – a husband, father, policeman, film-projectionist and self-declared shoe fetishist, Colleen has had to negotiate her gender transition later in life.

More than a documentary about the transitioning of an elderly transgender woman: this is a story of Col and her wife Heather: two people whose love transcended their gender roles; a small community that comes together to support a woman in pursuit of her greatest dream; and how finding exactly the right pair of shoes can be a perfect fit.

On today’s show, my close friend Craig Mack and I interview writer, producer & director, Ian Thomson, who with the support of Queer Screen, Acon, STC and Documentary Australia Foundation, has pulled together this most beautiful and evocative journey that touches on so many important social issues of our time.

Not only does it shine a light on the world and life of a transgender lady growing up in rural Australia and the challenges that she faces along the way, this is story of inclusiveness, being true to yourself, spending time with and cherishing the elderly, evolving interpersonal relationships with friends, family and strangers, demonstrating the need for understanding, striving to learn from and showing empathy for people in the world around us, especially if they view the world a little bit differently to or approach life from a slightly different perspective to us.

It makes me proud to share this work of art and I hope you that enjoy this story as much as I do!

The ‘Becoming Colleen’ Sydney premiere on Sunday 24th February thanks to Queer Screen as part of the Mardi Gras Film Festival.
Connect with ‘Becoming Colleen’:
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DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).

‘Becoming Colleen – Finding The Shoe That Fits’ podcast with Ian Thomson.

New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!

There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.

That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.

Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brandMahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.

The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.

This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!

But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!

That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.

We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.

We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.

I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.

Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.

If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:

And get in touch! We’d love to hear from you!

Dan Wilkinson

For social media strategy, content/photography & influencer business enquiries contact:

Hit Hot & Delicious: Rocks The Planet up on social media here:

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Nomad Brewing Co. Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet).