Session Headline:

Hot & Delicious: Rocks The Planet! weekly iTunes podcast recorded LIVE at International Business Review Conference – Future Social Media 2018 at The Grace Hotel in Sydney with global award-winning Social Media Strategist Dan Wilkinson and special guest Social Media Strategist, Craig Mack.

 “2018 & Beyond – Next Generation Content, Stopping Ego-Led Brand Control & Driving Channel Neutral Ideation.”

 Session Outline:

• Gen Z, Gen Alpha, Social Social Media & the UX – Driving Business and Brand Objectives with Content Designed for the User Experience.
• Stopping The Ego-Led Need for Brand Control – Brand First Planning. Bringing Brand, Media, Digital/Creative Agencies and Platforms together early to avoid retro-fitting advertising content not suited for social media.
• Driving The Next Wave of Influencer ROI – Upskilling Influencers + Driving Demonstrable ROI. Not just beauty products on a blanket on the beach.
• Channel Neutral Ideation, Multi-Channel Opportunities & The Next 5 years.

Bio:

Dan Wilkinson is a Global Award-Winning Social Media Strategist and Content Producer who has worked with the likes of Mondelez (Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese), PepsiCo (Doritos, Smiths Chips),  Microsoft (Xbox), Ferrero (Nutella, tic tac, Kinder Surprise), Cancer Council Australia, Plant Life Balance AR Greening App, Cherry Blooms global cosmetics brand & many more. He is also the founder of the Hot & Delicious Rocks The Planet! business, brand and iTunes weekly entrepreneurship podcast.

DOWNLOAD the PODCAST via iTunes – #184 Future Social Media 2018 – Hot & Delicious Rocks The Planet! feat. Craig Mack

AND

Click to Download ‘Future Social Media 2018’ PDF presentation by Dan Wilkinson (Hot & Delicious: Rocks The Planet) to follow along LIVE with the show:

https://drive.google.com/drive/folders/1R_bxGhbQxd4Ra3bjtNpEWnB0Gz6uhDSS?usp=sharing

‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
https://hotndelicious.com/

For social media strategy, content/photography & influencer business enquiries contact:info@hotndelicious.com