How good are you are marketing your own personal brand?
I don’t just mean posting photos on Instagram, writing LinkedIn articles and sending out the occasional Tweet. I mean, how are you collaborating with peers and friends in your existing and prospective networks to broaden the audience of your business, brand, blog, vlog or podcast?
One of my key goals for 2017, is to increase my volume of guest appearances on other content creators radio shows, podcasts, blogs and blogs.
I created the Hot & Delicious: Rocks The Planet! radio show and podcast two years ago and while my extensive knowledge of digital brand marketing as a global award-winning senior social media strategist, working with a range of different brands and industries, holds me in good stead for marketing my own brand and making the strategic decision when I first started, to have the guests on Hot & Delicious: Rocks The Planet! who are inspiring individuals and entrepreneurs across a range of industries, certainly means that the cross-section of my audiences is vast and diverse, one area that I haven’t been as great at is tapping into the network of those friends and like-minded people who have their own radio shows, podcasts, blogs, blogs and audiences of their own. It’s just another way to grow my audience and help them build theirs too!
Enter The Ladies Lounge podcast. Launched in mid-2016 and created by Sydney-based businesswomen, Anna Massie and Emma Franklin Bell, The Ladies Lounge is a show that has exploded in the past 6 months and is focused on getting up close & personal, sharing the candid stories and adventures of successful female (and male now too) entrepreneurs.
I met The Ladies Lounge crew as Anna is an amazing networker and quite literally cyber-stalked a bunch of podcast hosts, including yours truly, to see how The Ladies Lounge could grow their own podcast audience by guesting on the shows of others.
In this week’s episode of Hot & Delicious: Rocks The Planet, Anna Massie shares the challenges of founding and ultimately shutting down her first enterprise, The Corporate Kid, The Ladies Lounge foray into podcasting, how and why they launched the show, the power of having multiple revenue streams when you start a new business and how swallowing her pride and owning her Uber driver business which has lead to new biz opportunities, a fresh perspective on dating and a new book!
Super chats and I can’t wait for you to hear her story. I like your style, Anna Massie!
Download that shit right here: