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Nestlé work with Didier Drogba and YouTube star Louis Cole in Ivory Coast on Kit Kat’s New Global Sustainability Ads.
Nestlé Cocoa Plan fuelling sustainable Kit Kat chocolate the world over – Sponsored Post.
As a digital media professional who’s worked agency-side with an international chocolate brand, I am all too aware of the challenges faced with the volume of chocolate we’re consuming as a planet versus the supply of a sustainably-produced of cocoa beans.
In a landmark moment in the industry’s history, Kit Kat chocolate is the first chocolate brand to announce that from 2016 they will only use sustainably sourced cocoa in their Kit Kat chocolate bars around the world as part of Nestle’s broader Nestlé Cocoa Plan.
To learn more about the Nestlé Cocoa Plan, check out the first of this fascinating video series by Kit Kat featuring Louis Cole and Didier Drogba.
In this first video, Didier and Louis discuss the partnership between The Didier Drogba Foundation and the Nestlé Cocoa Plan.
The YouTube star and the Ivorian professional footballer make a surprise visit to the kids at one of the 40+ schools in farming regions that Nestlé have built in the Ivory Coast through the Nestlé Cocoa Plan, the Côte d’Ivoire of course being the largest producer of cocoa beans in the world.
The broad smiles and elation on these young, shiny faces is instantly visible and Didier “takes a break” with the kids playing football with an innovate football creation – a football that also doubles as a battery and charges kinetically as Didier and the kids kick it around the schoolyard together. The football/battery then has a special light attachment that can be used at night when the kids get home from school as a light source while they study their homework.
As the series continues, viewers can learn about the other areas of the Nestlé Cocoa Plan, which is designed to improve the lives of cocoa farmers and the quality of their products, including the prevention of child labour, education and new tools for farmers and support for women looking to generate income for their families.
Wonderful to see big business making an effort to create inspired and innovative marketing projects that not only benefit their brand, but the global community at large!
Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
This post has been presented by Nestlé, but all thoughts and opinions are my own.
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