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Working in the digital space I’m always on the look-out for content or elements of digital and video content that inspire me in my own projects and that of the clients I’m working with.
One of my eternal frustrations as a digital media specialist is how slow brands are to adopt an audience-centric approach to content and technological trends to meet their business and brand objectives.
For example, as any digitial professional worth his weight in gold will tell you, video content is the way forward to 2016 and beyond. Think about it. Over recent years Facebook have ramped up their platform advertising and prioritized video content in the Facebook algorithm* as a clear assault and attempt to tap into YouTube/Google’s valuable media dollars.
Twitter has now added video to their ad product offering, the invention of Snapchat, Periscope, Meerkat, Vine… it’s all video-focused.
And that’s why you see betting agencies like Unibet and others looking to capitalize on video as an advertising format designed to reach and engage their target audience – play where their consumers are most likely be served content and in a tone they’re like to consume it. Yes, it seems to me that betting agencies are also amongst the most forward-thinking in content design in that they appreciate that in markets like Australia, that one of the best ways to engage with audience members is to play to the Australian sense of humour.
Whether you gamble or not, if you work in the digital space or you have a brand that does, then take note. Video has been (for well over a year now) and the foreseeable future, the way forward. It doesn’t have to cost the earth with some business specializing in digital videos and digital media professionals like myself are striving to make it part of client’s monthly content calendar in order to reach the masses. Not using video content as part of your digital marketing strategy these days is quite simply a gamble! 😉
Who are you using to create your video content in 2016?
*Facebook native videos get twice the views and 7 times the engagement as YouTube video on the platform. Source: SmallBizTrends.com
Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
This post has been presented by Unibet, but all thoughts and opinions are my own.
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