Month: March 2016

Unibet evolve digital content offering to reach consumers.

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Unibet

Challenging the status quo and evolving with the market – Sponsored Post.

Working in the digital space I’m always on the look-out for content or elements of digital and video content that inspire me in my own projects and that of the clients I’m working with.

One of my eternal frustrations as a digital media specialist is how slow brands are to adopt an audience-centric approach to content and technological trends to meet their business and brand objectives.

For example, as any digitial professional worth his weight in gold will tell you, video content is the way forward to 2016 and beyond. Think about it. Over recent years Facebook have ramped up their platform advertising and prioritized video content in the Facebook algorithm* as a clear assault and attempt to tap into YouTube/Google’s valuable media dollars.

Twitter has now added video to their ad product offering, the invention of Snapchat, Periscope, Meerkat, Vine… it’s all video-focused.

And that’s why you see betting agencies like Unibet and others looking to capitalize on video as an advertising format designed to reach and engage their target audience – play where their consumers are most likely be served content and in a tone they’re like to consume it. Yes, it seems to me that betting agencies are also amongst the most forward-thinking in content design in that they appreciate that in markets like Australia, that one of the best ways to engage with audience members is to play to the Australian sense of humour.

Whether you gamble or not, if you work in the digital space or you have a brand that does, then take note. Video has been (for well over a year now) and the foreseeable future, the way forward. It doesn’t have to cost the earth with some business specializing in digital videos and digital media professionals like myself are striving to make it part of client’s monthly content calendar in order to reach the masses. Not using video content as part of your digital marketing strategy these days is quite simply a gamble! 😉

Who are you using to create your video content in 2016?

*Facebook native videos get twice the views and 7 times the engagement as YouTube video on the platform. Source: SmallBizTrends.com

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

https://video.unrulymedia.com/app_wrap_general.html?url=https%3A%2F%2Fvideo.unrulymedia.com%2Fwildfire_756127579.js&site_ref=%5BSITE_REF%5D

This post has been presented by Unibet, but all thoughts and opinions are my own.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

For photography, blog, influencer & social media business enquiries contact: info@hotndelicious.com

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Tinder App partners with Rock The Vote to drive USA youth market to the polls.

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Welcome to the USA!

Where Tinder is used to drive the young people of America to the polls!

After a 2 week stint in Texas hanging out with friends in Dallas, Houston and soaking up the wonderment that is SXSW, I have touched down in Los Angeles.

Kickin’ it in Burbank for the week, I opened up the Tinder App the other day (for research purposes I swear! 😉) to be quite surprised at what I found; not so much the diversity of people on the app compared to Australia or the volume of stunningly beautiful, single women in the greater Los Angeles area, but that Tinder have partnered with the largest nonprofit and nonpartisan organization in the United States, Rock The Vote, to drive the youth vote for this year’s presidential elections.

Tinder have launched the ‘Swipe the Vote’ video card and utilized the app’s world-renown Swipe Right/Swipe Left method, to deliver a user-friendly experience to educate, influence and drive America’s youth to the polls.

Once the Tinder app user has swiped through ten of the USA’s hottest issues, they are matched with the presidential candidate who best matches their views:

  1. Increase funding for education?
  2. Keep Same-Sex Marriage Legal?
  3. Protect a Woman’s Right to Choose.
  4. Drill for oil and gas in the USA?
  5. Increase the minimum wage?
  6. Abolish the death penalty?
  7. Repeal “ObamaCare?
  8. Legalize Marijuana?
  9. Decrease military spending?
  10. Stricter laws for online piracy?

Despite Rock The Vote being a non-partisan organization, I can definitely see this campaign being of significant benefit to the man I matched with myself. Bernie Sanders!

A solid mechanic and project designed to target the American youth market in an environment that they feel comfortable in, I give Tinder/Rock The Vote 10/10 for delivery.

Makes me wonder if the Australian market will see an similar execution in the not-too-distant future!

Article by Dan Wilkinson (Hot & Delicious: Rocks The Planet!).

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com

Snapshot of the Tinder App campaign partnership with Rock The Vote:


Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Rock & Roll Photography – Sam Clark live at Riot House Bar (LA).

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Welcome to Los Angeles!

My first night out in LA and I hit Australian actor/singer/songwriter Sam Clark’s first show of 2016 live at Riot House Bar with a few friends. Beautiful bar, magic set and made a whole swag of new friends! 😃

Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Hit Sam Clark on Twitter or visit his website for more information.

Download the Hot & Delicious: Rocks The Planet! podcast via iTunes.

Hot & Delicious: Rocks The Planet! is a travel, entertainment & lifestyle brand, business, podcast & blog.
On our weekly podcast we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

 

Our most recent interviews include Australian TV presenter & stand-up comedian, Wil Anderson, Dave Anthony (Maron TV writer, actor & comedian), Gotye & The Basics, Johann Ponniah (I OH YOU!), The GriswoldsMatt Okine (triple j), Nazeem Hussain (comedian)Blue King Brown, Daniel Flynn (Thank You Group founder)Elliot Costello (YGAP founder), Tom Ballard (comedian, ex triple j), the team from Smiling Mind app and many many more.

CLICK HERE to listen to our most recent exclusive interview with Gordon Ramsey ‘Kitchen Nightmares’ celebrity chef Matthew Butcher in full via iTunes.

For photography services, social media content creation, influencer work and other business enquiries check out

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
—————————-
Hot & Delicious: Rocks The Planet social media success & SlideShare portfolio:

 

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Tigertown, ‘Lonely Cities’ & taking on the world! – SXSW podcast

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Tigertown podcast with Hot & Delicious: Rocks The Planet #SXSW Photos by Dan Wilkinson (Hot & Delicious: Rocks The Planet). info@hotndelicious.com https://hotndelicious.com/
Tigertown podcast with Hot & Delicious: Rocks The Planet #SXSW


PODCAST – #70 Tigertown – SXSW podcast – Hot & Delicious: Rocks The Planet 

CLICK HERE to listen to the podcast interview in full via iTunes.

“It won’t happen overnight, but it will happen” 😉

With 2.6M+ plays of their ‘Lonely Cities’ single in the past 7 weeks since it’s release and their 2nd SXSW appearance in just 2 years, Tigertown are taking the world by storm. Very exciting times!

I’m almost certain that one of the key reasons that Tigertown are one of the hottest Aussie pop acts floating around the music scene at the moment is that they are family. The band consists of 3 siblings and a husband and wife – and the way that they interact with each other when together just warms my heart. Cheeky banter, supportive and loving all at the same time.

In today’s thoroughly inspiring and enlightening podcast, we explore the impact that Johnny Cash, Michael Jackson and their dad have made on their collective lives, each of their earliest ever memories, Spotify, Apple Music and music piracy, travelling in Rajasthan (India), mastering your craft and staying true to your dreams.

And did I tell you about the ‘Lonely Cities’ EP? Wicked uplifting jams perfect for that beautiful, summer road trip! Get on it!

And let’s get into this podcast!

CLICK HERE to listen to our exclusive interview with Tigertown in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Tigertown perform live at The Aussie BBQ #SXSW in Austin (Tx).
Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet):

CLICK HERE to listen to our exclusive interview with Tigertown in full via iTunes.

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Rock & Roll Photography – Troye Sivan live at Pandora House #SXSW

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Australia represent!

South African-born Australian singer, songwriter, actor and YouTuber, Troye Sivan, set the crowd alight last night at Pandora House on 6th St, to close out a wonderful week at SXSW.

Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Download the Hot & Delicious: Rocks The Planet! podcast via iTunes.

Hot & Delicious: Rocks The Planet! is a travel, entertainment & lifestyle brand, business, podcast & blog.
On our weekly podcast we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Our most recent interviews include Australian TV presenter & stand-up comedian, Wil Anderson, Dave Anthony (Maron TV writer, actor & comedian), Gotye & The Basics, Johann Ponniah (I OH YOU!), The GriswoldsMatt Okine (triple j), Nazeem Hussain (comedian)Blue King Brown, Daniel Flynn (Thank You Group founder)Elliot Costello (YGAP founder), Tom Ballard (comedian, ex triple j), the team from Smiling Mind app and many many more.

CLICK HERE to listen to our most recent exclusive interview with Gordon Ramsey ‘Kitchen Nightmares’ celebrity chef Matthew Butcher in full via iTunes.

For photography services, social media content creation, influencer work and other business enquiries check out

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
—————————-
Hot & Delicious: Rocks The Planet social media success & SlideShare portfolio:

 

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Harts – SXSW podcast – Hot & Delicious: Rocks The Planet #69

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#69 Harts - SXSW podcast - Hot & Delicious: Rocks The Planet
#69 Harts – SXSW podcast – Hot & Delicious: Rocks The Planet


PODCAST – #69 Harts – SXSW podcast – Hot & Delicious: Rocks The Planet 

CLICK HERE to listen to the podcast interview in full via iTunes.

With the sexiest funk of bass jamms & soaring lead guitar riffs, Harts is born of what could be the music love-child of Prince and rock & roll legend Jimi Hendrix.
 
Indian-born and Melbourne raised Darren Hart AKA Harts grew up on the dirty streets of St Kilda, Australia, the son of two wonderfully, gifted Indian athletes.
Today’s podcast is an inspiring tale of a guy who was contacted personally by Prince off the back of his YouTube success, being flown to Minneapolis in the USA to jam with Prince for a week, travelling through India, record deals, his brand new single ‘Peculiar’, a brand new album coming out in June and the empowerment of being your own career and brand.
 
This is a bloody ripper! & easily one of my best podcasts yet! Let’s get amongst it! 

CLICK HERE to listen to our exclusive interview with Harts in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Harts performs live at The Aussie BBQ #SXSW in Austin (Tx).
Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet):

CLICK HERE to listen to our exclusive interview with Harts in full via iTunes.

Connect with Harts online:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

 

Rock & Roll Photography – Wolfmother live at #SXSW

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Andrew Stockdale is a gentleman who polarizes opinions in the music industry, but love or hate him, you can not deny his ability and talent. Stage presence +++ Undoubtably one of the best performers I’ve ever had the privilege to shoot live! 

Wolfmother live at Easy Tiger

Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Download the Hot & Delicious: Rocks The Planet! podcast via iTunes.

Hot & Delicious: Rocks The Planet! is a travel, entertainment & lifestyle brand, business, podcast & blog.
On our weekly podcast we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

 

Our most recent interviews include Australian TV presenter & stand-up comedian, Wil Anderson, Dave Anthony (Maron TV writer, actor & comedian), Gotye & The Basics, Johann Ponniah (I OH YOU!), The GriswoldsMatt Okine (triple j), Nazeem Hussain (comedian)Blue King Brown, Daniel Flynn (Thank You Group founder)Elliot Costello (YGAP founder), Tom Ballard (comedian, ex triple j), the team from Smiling Mind app and many many more.

CLICK HERE to listen to our most recent exclusive interview with Gordon Ramsey ‘Kitchen Nightmares’ celebrity chef Matthew Butcher in full via iTunes.

For photography services, social media content creation, influencer work and other business enquiries check out

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter@hotndelicious 
Instagram
@hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
—————————-
Hot & Delicious: Rocks The Planet social media success & SlideShare portfolio:

 

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.