Less than an hour ago, Facebook co-founder Mark Zuckerberg announced to the world the much debated upgrade to Facebook Likes… the ‘Reactions’ feature.

Facebook users can now Like, Love, HaHa, Wow, Sad or Angry… content creators, brand social media managers and community managers who’s brands already see a high volume of negative social media traffic are rejoicing the fact that there’s no “Dislike” or “Thumbs Down” button…  sure the ‘Angry’ and ‘Sad’ Reactions are there, but I’m personally rather pleased that the positive Reactions outweigh the negative 4-2, because let’s be honest… There are already enough trolls and whiners out there on the internet as it is. Let’s not further feed their unconstructive and negative behaviour.

I’ve personally trialled Reactions on both my iPhone and laptop this morning, so I dare say that it’s rolled out worldwide already and can confirm that it is super user-friendly (See image below).

To react, all you have to do is hold your finger or thumb down on Facebook’s “Like” button on your Smartphone and select which of the Reactions you’d like to use on a post by your friends or one of the Facebook Pages that you follow on Facebook (click on the blue thumbs up icon to select your ‘Reactions’ on laptop).

Ultimately the addition of  Facebook Reactions appears to be a fairly cool addition at first glance, but what functional value it brings to high profile celebrities or brands, how it impacts on the Facebook Algorithm (how content is prioritized for your individual Newsfeed) and how agencies report on it to their clients (if at all) remains to be seen.

Now it’s time for you to go have a play. Let me know what you think & enjoy! 

Article by Dan Wilkinson @hotndelicious Twitter/Instagram/Facebook/Snapchat

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

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