Month: February 2016

Sludge metal lads ‘Field’ bringin’ the doom with latest EP, ‘The Hate’!

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'Field' image by Crystal Richardson Photography https://www.facebook.com/crystalrichardsonphotography/?fref=ts
‘Field’ image by Crystal Richardson Photography https://www.facebook.com/crystalrichardsonphotography/?fref=ts

Do you like your sludge metal down & dirty?

I just got flicked this killer little EP today that ‘Field’ released a few months back.

Get a taste here if you like your ears bleeding! Kick-ass! 😬😈🎸🤘

Written by Dan Wilkinson (Hot & Delicious: Rocks The Planet! founder).

Get in touch with the boys from ‘Field’ on the socials right here:

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Field launch 'The Hate'.
Field launch ‘The Hate’.

Social Media Recruitment – Trial by Snapchat – How are you challenging the status quo?

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Trial by Snapchat - social media job applications with a difference.
Trial by Snapchat – social media job applications with a difference.

I have built a digital career for myself that didn’t even exist 15 years ago, in a social media industry that is constantly evolving at the speed of sound and requires a finger on the pulse at all times or you get left behind… and I love it!

Unfortunately one of the downsides, eternal frustrations and key elements that comes with the territory of such a career, is the need to be constantly holding the hands of clients and customers (both internal and external), who believe that they understand how to utilize social media for their brand just because they have a personal Facebook account or know how to post a few blurry smartphone images or so-called “inspirational” quotes to Instagram.

So what can we do as recruiters to find people who are the best recruits for social media roles and help ease this pain?

My advice to social media recruiters and even myself a week ago, would be to challenge the status quo of how you are recruiting social media team members for your agencies and small businesses. If you are still receiving the same tired old resumes for social media account management, creative or community management roles, then chances are that you yourself are doing it wrong. A month ago, I threw out a pile of resumes collecting dust from social media industry “professionals”, who’ve followed the same old skool Word doc resume format with zero visuals and little illustration of the personality that I believe is a non-negotiable to be a success in the social media industry. They didn’t stand out in my Newsfeed.

So how can I challenge the status quo?

Check out this ThinkTank Social job advertisement that popped up in my Facebook Newsfeed just a few days ago. I don’t know much about the role myself, but it caught my attention and to me it could indicate that they chose Trial by Snapchat as a way of finding the type of person and personality that they’re after for the position and agency culture. It could quite well be quite a niche role and I know plenty of great account managers who aren’t suited for social media at all.

Looking at it from a birds-eye view I like their choice of application because they’re obviously not only illustrating the personality behind their agency, but challenging the status quo of job advertisements. It stood out in my newsfeed and made me think about/reassess how I have advertised roles in the past and how I will do so in the future.

I’m not saying that Trial by Snapchat is the right solution for your next job advertisement, but I like that Thinktank Social having a go!

 

Written by Dan Wilkinson (Hot & Delicious: Rocks The Planet! founder).

Side note: 

I’m also consistently surprised at how few candidates include links to their own social pages or @-handles on resumes or digital portfolios (or even a website central to a personal digital ecosystem where recruiters can be directed to their various social media channels). Whether you like it or not, the best recruiters, social media managers and directors will search for and find a recruit’s personal social media channels in an effort to determine the type of person they’re dealing with (you can tell a lot about the psychology of an person by the style of copy they write and how they interact with others online), whether said recruit actually understands how to optimize content each individual social media platform and to get a small taste of the type of creative that they can expect from that person. So always be mindful of how you’re representing yourself on open channels, consider the perception of the type of content you’re posting and get those URLs in on your resumes, peeps.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Trial by Snapchat - social media job applications with a difference.
Trial by Snapchat – social media job applications with a difference.

Facebook launch ‘Reactions’ featuring 5 New Options Alongside ‘Like’ Button.

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Facebook launch 'Reactions' - 5 New Options Alongside 'Like' Button
Facebook launch ‘Reactions’ featuring 5 New Options Alongside ‘Like’ Button

Less than an hour ago, Facebook co-founder Mark Zuckerberg announced to the world the much debated upgrade to Facebook Likes… the ‘Reactions’ feature.

Facebook users can now Like, Love, HaHa, Wow, Sad or Angry… content creators, brand social media managers and community managers who’s brands already see a high volume of negative social media traffic are rejoicing the fact that there’s no “Dislike” or “Thumbs Down” button…  sure the ‘Angry’ and ‘Sad’ Reactions are there, but I’m personally rather pleased that the positive Reactions outweigh the negative 4-2, because let’s be honest… There are already enough trolls and whiners out there on the internet as it is. Let’s not further feed their unconstructive and negative behaviour.

I’ve personally trialled Reactions on both my iPhone and laptop this morning, so I dare say that it’s rolled out worldwide already and can confirm that it is super user-friendly (See image below).

To react, all you have to do is hold your finger or thumb down on Facebook’s “Like” button on your Smartphone and select which of the Reactions you’d like to use on a post by your friends or one of the Facebook Pages that you follow on Facebook (click on the blue thumbs up icon to select your ‘Reactions’ on laptop).

Ultimately the addition of  Facebook Reactions appears to be a fairly cool addition at first glance, but what functional value it brings to high profile celebrities or brands, how it impacts on the Facebook Algorithm (how content is prioritized for your individual Newsfeed) and how agencies report on it to their clients (if at all) remains to be seen.

Now it’s time for you to go have a play. Let me know what you think & enjoy! 

Article by Dan Wilkinson @hotndelicious Twitter/Instagram/Facebook/Snapchat

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com

Screen Shot 2016-02-25 at 4.38.13 AM

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Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

 

Australia. Where a deserted beach is just a car ride away… #happiness

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Photo credit: Dan Wilkinson  📷✨  Hot & Delicious: Rocks The Planet!  Travel, entertainment & lifestyle blog. http://www.hotndelicious.com/
Photo credit: Dan Wilkinson 📷✨ 
Hot & Delicious: Rocks The Planet! 
Travel, entertainment & lifestyle blog.
http://www.hotndelicious.com/

Australia. A deserted beach is just a car ride away…

Once a year in the Australian summertime, a bunch of mates & I disappear down the coast to a secret beach to escape for the night and put the world to right.

Fishing, snorkelling and body surfing no matter what the weather… sunset BBQs & watching the sun rise over the ocean…

Taking the time to switch off from technology and be present in this beautiful world around us, especially when we have such flawless beauty right in our backyard.

I’m going to miss this place… 

#happiness #seeAustralia

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com

—————————-

Contact Hot & Delicious: Rocks The Planet! for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

 

From surfing the Sunshine Coast to the jungles of Indonesia – this is Tom Richardson ‘Pockets’ EP.

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Tom Richardson talks 'Pockets' EP on Hot & Delicious: Rocks The Planet!
Tom Richardson talks ‘Pockets’ EP on Hot & Delicious: Rocks The Planet!


PODCAST – #65 Tom Richardson (Australian folk singer/songwriter).


CLICK HERE to listen to the podcast interview in full via iTunes.

Tom Richardson is a sublime Australian acoustic and blues singer/songwriter, who’s had his music featured on Rip Curl surfing documentaries, played shows & festivals in 15 different countries around the planet and has just dropped his brand new ‘Pockets’ EP, which he’s going to be touring around Australia, Canada and Europe in 2016.

Tom and I met 5.5 years ago when he joined the line-up for the 1st ever Hot & Delicious: Rocks The Planet! project (then called Hot & Delicious Records), ‘Change Australia, Change The World’, an event held in the iconic Gershwin Room at The Esplanade Hotel in St Kilda (Melbourne, Australia) to raise awareness for Oxfam Australia’s involvement for Close The Gap.

Today’swonderful, ranging & inspiring chats cover ambition and travelling the world as a solo musician since the age of 21, living in Bali and recording an EP in the middle of the jungle in Bali with crickets, geckos, motorbikes and Jetstar’s Denpaser flight as backing vocals, finding a life partner in Canada & the invaluable life lessons they teach each other,  his first ever memory as a child, going into the surf with his dad and the feelings of pure exhilaration & joy that surfing brings, coming into your own as a person, creator and performer by not being afraid to be open & honest with yourself and others, which is when you feel truly happy.

I just get so excited that I’m able to support good people in their ambitious pursuits & doubly so when they produce such magical music & are so damn inspiring!

Let’s get into this chat:

CLICK HERE to listen to our exclusive interview with Tom Richardson in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Buy the ‘Pockets’ EP now! 7 wonderful acoustic jams by Tom Richardson on iTunes for just $11.83

CLICK HERE to listen to our exclusive interview with Tom Richardson in full via iTunes.

Connect with Tom Richardson online & check out his amazing tunes:

http://www.tomrichardsonproject.com/

https://www.instagram.com/tomrichardsonmusic/

https://www.facebook.com/tomrichardsonmusic

https://www.youtube.com/user/tomrichardsonmusic1

Tour Dates

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Aussie Hayden Calnin. Captivating new music, ‘Cut Love’ & touring the globe!

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Hayden Calnin - 'Cut Love'
Hayden Calnin – ‘Cut Love’

Tune! I love seeing my faves launch new music!

Friday 4th of March. Whack it in your diaries. Hayden Calnin’s album Cut Love Pt1 drops.

Signed to global music industry players, The Agency Group, with the launch of not one but two new albums in 2016, Hayden Calnin is shortly to be killin’ it not just in Australia, but in Europe, Canada, USA and around the planet!

For many of us music lovers in Australia, we see the impact that Hayden a talented producer on tracks of so many wonderful Australian artists including the likes of HOWQUA, Eliza Hull, Tanya Batt and the list goes on…

This guy’s played festival slots at Falls Festival and NYE on the Hill, had music featured on hit American TV shows like Suits and as we speak, one of Hayden’s tracks is going global as the new soundtrack trailer for the film ‘Room’ – see below (For My Help). 

And yep, turns out that he’s a pretty good damn bloke too, as we all discovered on the Hot & Delicious: Rocks The Planet podcast in August last year.

I’m proud of you, man. And excited! For all you listeners out there…

Here’s a sweet sweet taste for your lips… Hayden Calnin has just dropped this little sparkler!

Connect with Hayden Calnin via Twitter or check out more of his music/tour dates via this brand spanking new website haydencalninmusic.com

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For photography, blog & social media business enquiries contact: info@hotndelicious.com
Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

St Jerome’s Laneway Festival | Photo gallery | CHVRCHES, Grimes, DMA’s & more!

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St Jerome's Laneway Festival Gallery by Nikki Williams for Hot & Delicious: Rocks The Planet.
St Jerome’s Laneway Festival Gallery by Nikki Williams for Hot & Delicious: Rocks The Planet.

St Jerome’s Laneway Festival is easily one of our favourite festival circuits on the international calendar!

In 2016, Laneway Festival brought all of its magic with Hot & Delicious: Rocks The Planet photographer Nikki Willams AKA NW Stills on the scene to capture the Laneway summer Melbourne goodness in all of its glory, with a swag of awesome images of Chvrches, Grimes, DMA’s, Big Scary & more!

☀️🍻🎤🎉

St Jerome’s Laneway Festival Gallery by Nikki Williams for Hot & Delicious: Rocks The Planet:

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For business enquiries email contact:
info@hotndelicious.com

 

To follow Nikki Williams on the interwebs, check out:
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Demi Louise – a little ray of sunshine, building a brand & travelling the globe!

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Demi Louise and Hot & Delicious founder, Dan Wilkinson, chat social media, music & travelling the globe!
Demi Louise and Hot & Delicious founder, Dan Wilkinson, chat social media, music & travelling the globe!


PODCAST – #64 Demi Louise (Australian folk singer/songwriter & digital entrepreneur).


CLICK HERE to listen to the podcast interview in full via iTunes.

Oh man… that Demi Louise… she’s just a little ray of sunshine!

Demi and I met a few years back via Twitter and since we’re both jetting off to Austin (TX) in just 4 weeks for SXSW, we were like… let’s hang out and do a podcast together! 😃

Demi Louise is an Australian folk pop singer songwriter who has travelled the world with her music performing at the world’s largest music conference, SXSW (Austin, TX), International Folk Alliance (Kansas), CMJ Music Marathon in New York, Liverpool Sound City Music Festival (UK), MUCON & Zandari Festival in South Korea and Canadian Music Week (Toronto).

At age 22, the Melbourne based singer/songwriter made a bold decision to travel the globe, build a fanbase organically through solid live shows and tap into international audiences beyond the Australian market by interacting and connecting with fans of international artists of a similar style to her own from around the world on Twitter.

As a result of this simple, but astute foresight, Demi Louise now boasts a combined social media following of more than 60K+ and she has racked up almost a quarter of a million views on YouTube. These are exactly the kind of digital tactics that all Australian musicians should utilize if theyre hoping to move beyond a small and saturated music market of just 23 million people that reside within our shores.

Demi’s down with the selfies, a demon on Twitter & Snapchat, so don’t forget to show her the Twitter love while you’re listening to today’s podcast and say hey to us both. Her social links & mine are all in the podcast show notes.

I’ve got so much admiration & respect for individuals who put in the hard yards to create their own worlds and their hard-earned money where their mouth is – Demi has not only self-funded all recording of her music, but all of her travels around the world! 

Yes, Demi Louise, you are damn inspiring, girl… go get ‘em, tiger!

Let’s get into this podcast:

CLICK HERE to listen to our exclusive interview in full via iTunes.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

If you haven’t already heard Demi Louise’ beautiful folk tunes, then get yourself a sneak peek below, check out our photos of her live set at Fed Square Live last week and don’t forget to pre-order ‘Taxi Driver’ via iTunes – due out Feb 26th.

Demi Louise performs live at Federation Square in Melbourne.

Photography by Dan Wilkinson (Hot & Delicious: Rocks The Planet):

CLICK HERE to listen to our exclusive interview with Demi Louise in full via iTunes.

Connect with Demi Louise online & check out her amazing tunes:
http://www.demilouise.com/
https://twitter.com/demilouisemusic
https://www.instagram.com/demilouisemusic/

https://www.youtube.com/user/demilouisemusic

Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Sating your sense of ever-present global wanderlust… without even leaving Melbourne.

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Melbourne Docklands Sunset Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet). https://hotndelicious.com/
Melbourne Docklands Sunset (full gallery below)
Photo credit: Dan Wilkinson (Hot & Delicious: Rocks The Planet).
https://hotndelicious.com/

Wanderlust. Having lived in 4 countries, eight different cities and spent 6.5 years travelling the world as an Emirates Airline international flight attendant, means that I harbour an ever-present yearning and burning desire to drop everything, pack my bags and jump on a jet-plane around the globe.  

In just 4 weeks, I am jetting off to the USA for at least 3 months and in some ways this very post is the 1st for phase 2 of the Hot & Delicious: Rocks The Planet! project – an entertainment, travel and lifestyle blog and brand that I designed to be the vehicle that I can use to drive me to do what I love for a living.

I conceived the original iteration of Hot & Delicious: Rocks The Planet! in 2010/11 after reading a book called ‘The Hot Zone’ by Kevin Sites. Back in the day, Kevin Sites was a network news producer and war correspondent on American TV for CNN, NBC and ABC, who traded his high profile career to become the first ever internet journalist for Yahoo! News. Subsequently, in his ground-breaking project ‘The Hot Zone’, Kevin travelled to and reported from 20 different war zones around the world in 1 year, reporting from these war zones via a combination of video, still photography and written content. 

After consuming this wonderful journey on paper, I felt re-inspired to continue to find a way to travel the world doing what I loved for a living. In my previous life with Emirates Airline, I’d been living the dream; in a different capital city every few days, travelling the world, 5-star hotels, disposable income, pretty girls… it was like the rock-star’s lifestyle without being the rock-star and when I returned to Australia in 2006, I was determined to win back that same lifestyle, but on my terms (these days it’s more focused on travelling the world doing what I love than the party boy lifestyle 😉).

At the time (2010/11), I was working in the music industry and the original concept for ‘Hot & Delicious: Rocks The Planet!’ was to travel around the world over the course of 12 months to all the major music festivals including Coachella, Lollapalooza, Glastonbury, Reading Festival, Fuji Rock & more, reporting from these festivals with a combination of video, still photography and blogging.

Jump in the time machine to present day and what I desire has evolved beyond just that of the music industry to a life where I’m paid to travel the world, interview inspiring individuals and entrepreneurs across a range of industries, share their tales, capture & create my own and so much more…

I’ve never lost the fire all this time and this is why 10 years on I’m jetting off to America for at least 3 months, to pursue the next phase of this dream that is my life. However during this time, particularly since starting meditation a few years back, one of the most valuable things I’ve taught myself is to appreciate the now… each & every moment; to learn more about this wonderful city I currently live in and temporarily sate these yearnings of wanderlust with excursions around the city I’m in. It gives me a little high and makes me feel alive!

Whether it be after work or craving inspiration on a weekend, I’ll take myself on long bike rides down to St Kilda Beach or along Yarra River trail rides with my DSLR to soak up one of the world’s most liveable cities and this beautiful country we live in. I’d do exactly the same if I was living in Sydney or Brisbane and have done so in the past when I was living in Bondi Beach and Kangaroo Point. You should too no matter what city you live in. I guarantee it’ll open up your eyes and open up your world.

Australia is definitely the lucky country that so many of us take for granted and if more of us made an effort to explore and appreciate the magic of Australian life, I think that we’d realize just how lucky we truly are.

DW

Contact Dan Wilkinson and the Hot & Delicious Group for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

—————————-

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious
Instagram 
@hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to:
www.hotndelicious.com

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Melbourne, coffee & streetart – why Facebook video is the way forward.

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#Melbourne, #coffee & #streetart by Linchpin Studios
                                       ‘#Melbourne, #coffee & #streetart’ by Linchpin Studios

Melbourne, coffee & street art. Is there anything more iconic to Melbourne life?

And this walking video tour from Flinders St Station through Degraves St and down the graffiti alleys of Melbourne CBD by Linchpin Studios just captures that vibe wonderfully! 

Despite the choice in music selection (apologies Mick! 😜 – that’s just my personal opinion, plenty of others clearly loved it), for me as a social media professional, this kind of creative storytelling is the type of content that as a consumer I crave. The kind of content that cuts through the endless swathe of so-called inspirational quotes on white backgrounds that people carelessly pass off as creative and the millions of self-indulgent selfies that so many of us think that the world wants to see (yes, we’re all guilty of selfies, but I guarantee that you’ll be seeing a lot less of these on our Instagram account moving forward).

And as I advised all of my clients at the end of 2015, with the likes of Facebook, Snapchat, Twitter, Periscope, Vine and more continuing to strive to tap into those valuable Google/YouTube cash money media dollars, video content is going to continue to be prioritised by platforms in the consumer mobile newsfeed and its imperative that even those in small business find a way to execute video as part of their monthly content calendar.

Many of us won’t have considered this, but every single time that you open up the Facebook App on your mobile, there are well over 1500 pieces of content that Facebook are trying to squeeze into your newsfeed and therefore optimising content for the Facebook Newsfeed algorithm and ensuring premium storytelling for the consumer experience is absolutely key.

Case in point. In late January, producer Mick Russell from Linchpin Studios posted this‘#Melbourne, #coffee & #graffiti’ creative video on their business Facebook Page. Less than two weeks later, the video has enjoyed well over 280K+ Video Views, 3.7K Shares, 1200 new Facebook fans and 400+ Comments from around the world. “But what about the Facebook Advertising Spend?” I hear you say… Well. $2 and 9 cents… yep, you heard it…$2.09 and that off only 200 original Facebook fans on their Facebook Page… This shit went viral! Imagine what it would be like with another cheeky $50 media spend behind it… or $100!

By capturing an audience-centric moment in time that so many Melbournites and tourists like you & I experience every single day, Linchpin Studios have tapped into our hearts and minds resulting in wonderful digital traffic for their business through a simple, but inspired piece of creative storytelling. It doesn’t have to cost tens of thousands of dollars. It just has to be well executed and mean something.

Creatives… throw your meme & inspirational template kits in the bin, stop slapping your brand’s logos and text lock-ups over everything immediately and start thinking about how you can start using platform functionality and amazing storytelling through video content to capture our imagination.

We’re ready and waiting!

#Melbourne, #coffee & #streetart by Linchpin Studios

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From storytelling to creative and engaging videos for your brand, contact:
Mick Russell Linchpin Studios on
0428 884 844
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Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Dan Wilkinson and the Hot & Delicious Group for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

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As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

 Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram
 @hotndelicious
Facebook.com/HotnDelicious

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For business enquiries email contact: