A tale of two cities. Lucio Ribeiro, from Brazilian lawyer to Advertising Agency founder.

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Wicked chats with The Online Circle co-founder Lucio Ribeiro.

Interview #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

The tale of Lucio Ribeiro is a fascinating one – a life of many phases and contrasts.

From growing up poor in the Brazilian countryside to a private school education in Brazil’s largest city, Sao Paolo, and now living in Australia as the co-founder and head of strategy at The Online Circle advertising agency working with high profile brands such as Mercedes-Benz, Cadbury Australia, Target, Crown Resorts and Melbourne Storm.

From being a Brazilian lawyer to getting trapped-up in life in the fast lane at McCann Erickson, we talk about moments of personal discovery, pushing yourself professional to avoid career redundancy in this digital age and not being afraid to be proud to celebrate your own success and the success of your peers, colleagues and competitors. 

Step inside the world of someone like me… when you’re hungry and crave living life to the fullest… this is how we do it.

Click here for magic in your ears 🙂    

Free Download #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Lucio Ribeiro via Twitter or for more on The Online Circle head to theonlinecircle.com

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
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Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

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