Interview #5 – Zac Abroms (Viceroyalty, S.T.E.P.) – Music Industry
Good morning! Zac Abroms is a buddy of mine that I met a few years back when my business was running social media for Pyramid Rock Festival – an Australian music festival on Phillip Island just an hour or so out of Melbourne.
Beautiful little spot and magic memories of Tame Impala bringing in the New Year, chatting backstage with the humble and lovely Xavier Rudd and getting to know a bunch of amazing people including the boys from Kingswood, Zac Abroms, Ash Sambrooks of Higher Plains and Zac’s sister, Charlotte, of Large Noises. Zac and Ash’s respective businesses were looking after all the festival’s PR & Publicity and that festivals remains one of my happiest and proudest personal achievements as I basically got paid to hang out at a music festival, meet a shitload of cool people and share those memories with the world… or at least the work of Pyramid Rock fans & music-lovers.
Zac runs a music business called Viceroyalty providing online music publicity for a bunch of amazing Australian and international artists including Kimbra, Jessie Ware, Regina Spektor, Active Child, Bertie Blackman and many many more. He also has a music management business managing a few Aussie acts that I love including Manor, Danvers and the beautiful Kate Martin.
This year Zac and Ash Sambrooks also set-up The Society of Tastemakers and Elegant People (yes, it’s very tongue-in-cheek :D) also known as STEP which is a series of music industry events with live panel discussions and interesting live musical performances designed to connect people – match-matching video directors and photographers to bands and artists to mixers and producers.. mixing promoters with record labels and artists, but the beauty of it all is that absolutely anyone can come down and when I attended their first event a few months back, the bar was rammed with everyone from grassroots artists to seasoned music industry professionals and even newbies to the scene who don’t care what they do but just really want to work in music. It was awesome!
So as most of you know by now and to our 1st time listeners, welcome, this podcast is designed to tap into the lives and experiences of people who inspire me, help them tell their story and hopefully inspire a few of you along the way to chase what it is you love in life… ‘cause I tell you there is no better felling!
Listen to our interview with Zac Abroms (Viceroyalty) & subscribe to Hot & Delicious: Rocks The Planet podcast here
Photos from Pyramid Rock Festival by Hot & Delicious Group (Elijah Mina, Jordan Marshall and Dan Wilkinson)
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