Latest Event Updates

Young Henrys Brewery co-founder, Oscar McMahon building communities with beer & solar power | Podcast Interview

Posted on Updated on

Young Henrys Brewery co-founder, Oscar McMahon, hits Hot & Delicious: Rocks The Planet! podcast in Sydney.
Young Henrys Brewery co-founder, Oscar McMahon, hits Hot & Delicious: Rocks The Planet! podcast in Sydney.

DOWNLOAD the PODCAST – #91 Oscar McMahon (co-founder Young Henrys Brewery).

 
23 degrees and the blue skies are shining in Sydney as I sit down for a beer & a podcast with Young Henrys Brewery & Distillery, co-founder, Oscar McMahon. 
 
Founded in 2012, it’s clear that Oscar’s values and passion for doing what you love in life are reflected in his business, as what started as a small batch brewery in iconic Sydney suburb, Newtown, has evolved into a myriad of connected, community-focused projects that encompass the Young Henrys Brewery & bar in Newtown, The Unicorn Hotel in Paddington, the launch of a new distillery as part of the brewery and this Sunday, Oscar McMahon & his team, held a launch event at Young Henrys in partnership with Pingala and the people of to become Sydney’s first community solar co-operative, reducing the carbon footprint of his business by committing to install community-funded solar panels on the roof of the brewery.
 
So apart from making pretty damn tasty beers (I was at Young Henrys Brewery just 2 weeks ago myself), Oscar McMahon is a super inspirational guy and for any budding entrepreneur with a idea burning a hole in their brains, then this podcast is a fantastic place to start. 
 
Let’s get into it!
 

DOWNLOAD the PODCAST – #91 Oscar McMahon (co-founder Young Henrys Brewery).

 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
 
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 

DOWNLOAD the PODCAST – #91 Oscar McMahon (co-founder Young Henrys Brewery).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Conferences, Festivals & Events.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Stefanie Turner – Singin’ In The Rain (dancer, actress & singer) | Podcast Interview

Posted on Updated on

Stefanie Turner of Singin' In The Rain on the Hot & Delicious: Rocks The Planet! podcast.
Stefanie Turner of Singin’ In The Rain on the Hot & Delicious: Rocks The Planet! podcast.

DOWNLOAD the PODCAST – #90 Stefanie Turner – ‘Singin’ In The Rain’ (dancer, actress & singer).

 

How do you define success? You yourself reading this right now… What does success look like to you? It’s a question that we so rarely ask ourselves and often I think that we all lose sight of the bigger picture. These days the answer for me is simple, living for the now, driving for the future, constantly reassessing and adjusting my goals, both career & personal. 

This is just one of the many topics we touch on in today’s wonderful podcast with Australian dancer, singer & actress, Stefanie Turner, who’s currently appearing in Australian Tour of the musical ‘Singin’ In The Rain’.
 
We chat about being selected as dance fitness and pilates instructor for Nike, life on the road touring Australian with ‘Singin’ In The Rain’, Broadway, New York versus L.A., Go Karting and top tips to drive you forward when you’re struggling for motivation or don’t know where to start when pursuing your dreams.
 
And then to top it off we finished up with a hike along the Bondi to Bronte coastal walk. What a way to spend a Friday afternoon & super inspirational chats! 
 

DOWNLOAD the PODCAST – #90 Stefanie Turner – ‘Singin’ In The Rain’ (dancer, actress & singer).

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Connect with Stefanie Turner online:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com

DOWNLOAD the PODCAST – #90 Stefanie Turner – ‘Singin’ In The Rain’ (dancer, actress & singer).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

TheRight.Fit tech co-founder & CEO, Taryn Williams, kickin’ ass & taking names! | Podcast Interview

Posted on Updated on

Taryn Williams (Founder Wink Models + TheRight.Fit) on Hot & Delicious: Rocks The Planet! in Sydney.
Taryn Williams (Founder Wink Models + TheRight.Fit) on Hot & Delicious: Rocks The Planet! in Sydney.

DOWNLOAD the PODCAST – #89 Taryn Williams (Founder Wink Models + TheRight.Fit).

 
Founder of WINK Models and Co-founder/CEO THERIGHT.FIT, Taryn Williams, is truly an inspiration!
 
Have you ever left a conversation with someone you’ve just met and you’re literally buzzing for hours afterwards? Well, this is one of these.
 
We chat about the excitement of raising $750,000 in seed funding from AirTree Ventures to help further develop TheRight.Fit influencer platform, getting a pilot’s licence & learning to fly at a young age, starting her first company at 21, being an female influencer & inspiration in the tech industry, Taryn’s favourite project management tools to keep both companies humming, the patterns & differences that enable entrepreneurs to thrive and much, much more.
 
If you’ve ever wanted to start-up your own business, but don’t know where to begin, then this podcast with Taryn Williams is the chat for you. 
 
Energy +++. Let’s get into it!
 

DOWNLOAD the PODCAST – #89 Taryn Williams (Founder Wink Models + TheRight.Fit). 

Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
 
Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 
 
Connect with Taryn Williams (Founder Wink Models + TheRight.Fit) online:
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:
info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Poncho TV – Bringing banter & awesome back to the music industry | The Matt Nielson #podcast

Posted on Updated on

Matt from Poncho TV gets all Hot & Delicious in Melbourne.
Matt from Poncho TV gets all Hot & Delicious in Melbourne.

DOWNLOAD the PODCAST – #88 Matt Nielsen (Poncho TV – music industry TV & podcast).

 
Peow peow peow!
 
We’ve gone for the music industry and podcast double header this past 2 weeks, rounding out July with producer Matt Nielson of Poncho TV.
 
Poncho TV is a killer online video & podcast channel that’s synonymous with breaking away from the boredom and lack of general innovation of your standard, generic music industry platforms, by producing hilarious vids to entertain both the Poncho team themselves and Aussie artists/bands, who are uniformly sick of just phoning in the same old bullshit music media interviews.
 
Pushing the boundaries is pretty much Matts job description and as a guy that’s had to toe the line in brand world, it’s a vibe I can relate to well, with Hot & Delicious: Rocks The Planet! not only being my travel, entertainment & lifestyle brand, but a release where I can be me and let my true creativity and personality rise to the top.
 
This is a SUPER chat as we geek out over the joys of podcasting, with Matt as the co-host of Poncho TV’s Poncho Podcast, the producer of Club Angels podcast if you’re into your dance music, pop culture and the party scene and the aptly named The Fireside Chat podcast, which is actually the term “used to describe a series of 30 evening radio conversations (chats) given by U.S. President Franklin D. Roosevelt between 1933 and 1944.”*
 
Anyway, crack yourself open a cold Barrow Boys Stormy Lager & settle in for a wonderful chat with a South African-born lad, that nows calls Melbourne home.
 
And yes, the answer is teeth for pubes… It’ll make sense once you hear it!
 
Let’s get into it!
 

DOWNLOAD the PODCAST – #88 Matt Nielsen (Poncho TV – music industry TV & podcast).

 
Article & podcast by Dan Wilkinson of Hot & Delicious: Rocks The Planet!  🍻🎙✌🏻
 
*Thanks Wiki.
 

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

 
Connect with Matt Nielsen (Poncho TV) on:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:
info@hotndelicious.com
 

DOWNLOAD the PODCAST – #88 Matt Nielsen (Poncho TV – music industry TV & podcast).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Ash Hills, Woodlock & Tram Sessions – 3M YouTube views & counting! | podcast interview

Posted on Updated on

Ash Hills (Tram Sessions & 123 Agency - Music Industry) on Hot & Delicious: Rocks The Planet!
Ash Hills (Tram Sessions & 123 Agency – Music Industry) on Hot & Delicious: Rocks The Planet!

Click here to DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

 
Are you happy in your chosen career? Do you set yourself little checkpoints along the way where you re-assess where you’re at? Do you actually enjoy what you’re doing?
 
On a cold winter’s morning in Collingwood (Melbourne), I meet Ashleigh Hills, Tram Sessions GM, 123 Agency project manager and Woodlock acoustic/folk trio’s band manager for the first time. Originally from Dunedin, New Zealand, Ash arrived in Melbourne 7 years ago with no real concrete career plan and then stumbled across the Tram Sessions, a not-for-profit project that sees some of Australia’s most talented musicians perform live guerrilla concerts on Melbourne’s most popular method of transport, which is filmed and shared out to the masses.
 
With well over 3m views on YouTube, Tram Sessions boast a wealth of premiere established and emerging talent of the likes of Vance Joy, Gotye & The Basics, Aussie icon Paul Kelly, Alpine, Kingswood, Bonjah & many more. If you’re a person who craves discovering the wealth of new talent in the Australian music scene, then this YouTube channel is tailor-made for you!
 
Today’s chat about Tram SessionsWoodlock, Ash’s journey of professional development through a range of 123 Agency music industry roles and Porch Sessions, felt hanging out with an old friend and a what wicked way to start the weekend early. It’s was so energizing to spend an hour or so with a like-minded soul who has built a lifestyle and career for herself pursing her passions and I thoroughly enjoy surrounding myself with people like this, because ultimately we only have one life and it’s a short one, so why shouldn’t you spend your working hours doing something you love?
 
After all, someone out there has to be successful, why shouldn’t it be you? 
 
Let’s get into the podcast! 
Article & podcast by Dan Wilkinson (Hot & Delicious: Rocks The Planet!). 

DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

 
Connect with Ash Hills (Tram Sessions, 123 Agency, Woodlock & Porch Sessions) online:
 
 
Porch Sessions:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact:
info@hotndelicious.com
 

DOWNLOAD the PODCAST – #87 Ash Hills (Tram Sessions & 123 Agency – Music Industry).

Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShortyAwards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

Ambition & passion the keys to success with Tiff Waldron | Inspiring podcast interview

Posted on Updated on

Inspiring podcast with Two Row Bar craft beer founder, Tiffany Waldron.
Inspiring podcast with Two Row Bar craft beer founder, Tiffany Waldron.

Click here to DOWNLOAD the PODCAST – #86 Two Row Bar craft beer founder Tiff Waldron.

 
I am ambitious, I love the banter and am a big believer in surrounding yourself with passionate, like-minded souls who bring the best out of you in your personal life and professional career and quite often these mix quite well together, as I’ve discovered as a professional in both the music industry and the digital sphere over the past 10 years.
 
Back in 2010 I met an TV editor, by the name of Alister Robbie, whilst I was working as a music supervisor on Ballistyx Snowboard Show on Channel GO! Over the past 6 years our own parallel paths have driven each other forward, as gentlemen with a passion for life and shared ambition.
 
Flash forward 6 years later, Al’s production company The Post Project is thriving, and my own career and business grows from strength-to-strength and it’s exciting to think how far we’ve both come in such a short space of time.
 
One of the wonderful elements of focusing my energies on nurturing positive friendships like these, is that invariably I meet new like-minded people from their world (and them mine) and our shared network of energizing, inspiring people propels us all forward to a life of great joy and success (don’t worry, there are still plenty of challenges along the way, but I like to focus on the positive) 😀
 
Through my friendship with Al and shared our love of craft beer, I’ve met a lot of interesting, intelligent and inspiring individuals whom I now count as my friends, including ambitious Two Row Bar co-founder and Good Beer Week social media lead, Tiffany Waldron.
 
4 years ago, Tiff up and quit her full-time job to follow her passions and just two years later, out of her passion for delicious and different “frothies” and her social media work with Good Beer Week, Two Row Bar sprung to life. With five rotating taps that change weekly and feature only the best craft beer from Australia, the USA and around the world, Two Row Bar has become a  hub for Australian craft beer lovers, brewers and Fitzroy locals to call their own.
 
It’s uplifting to see so many of my friends shoot for the stars, put their money where their mouth is by taking a punt and watch as their dreams come to life before my very eyes, so if you’re energised and inspired by the excitement of discovering delicious new craft beers, learning more about the evolution of craft beer in both Australia and the USA and the not-so-secret to generating success from your passion and ambitions, then this little podcast is the one for you. 
 
So proud of you, Tiff. Let’s get into it!
 

DOWNLOAD the PODCAST – #86 Two Row Bar craft beer founder Tiff Waldron.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet. 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter 
https://twitter.com/hotndelicious
Instagram 
Facebook https://www.facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
For social media, photography & influencer business enquiries contact: info@hotndelicious.com
 
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business BlogsAPAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:

Instagram launches Instagram for Business with Brand New Analytics.

Posted on Updated on

Instagram launches Instagram for Business - New Brand Instagram Insights function.
Instagram launches Instagram for Business – New Brand Instagram Insights function.
 
Instagram have finally added Insights through Instagram For Business that social media content creators, agencies & brand managers can now activate and utilize as a basic measure of success for individual Instagram content.
 
In late 2014/early 2015, during SapientNitro’s award-winning Philly Pourovers Instagram campaign, I had access to one of the early versions of Instagram Analytics as one of the launch partners for the introduction of Instagram Advertising to the Australian market and there were indeed some valuable analytics to be had, which when combined with a measurable uplift in offline sales and Nielsen ratings, enabled us to demonstrate ROI through social media for the Philadelphia Cream Cheese brand.
 
Until now only a select number of brands from the masses have had access to these Analytics and while the desktop version is not available to all and sundry, late last week Instagram started rolling out the Instagram For Business option for accountholders to switch their Instagram accounts across to Business Profiles.
 
So what does this mean for my brand? 
 
In short:
  • Boost options & Insights now available for individual Instagram content.
  • Instagram Insights now available for access via mobile phone only.
  • New Contact Button – Instagram have installed an easy to use contact button for fans and followers who wish to email you.
  • Switch over to Instagram Business Profile today via mobile phone. Must be logged into a Facebook account with access to brand page linked to your Instagram Account.
Pros:
  • Boosting existing content that’s actually live on your Instagram account – previously it was only possible by separate hidden or “dark” posts.
  • Customer Service/Enquiries – new Contact Button makes it a LOT easier for fans and followers to get in touch.
  • 3rd party tools no longer required for basic metrics such as Reach, Impressions, Follower growth, Gender Breakdown and Age Range.
  • Instagram Analytics launch – while this this does feel like a band-aid placeholder to keep agencies & their clients placated, it no doubt means that the full-blown desktop version of Instagram Analytics that the platform has promised is not far away.
Cons:
  • Instagram for Business only available on mobile for now – not yet available on desktop.
  • Rudimentary data, which will still need to be supported by other tools to measure and demonstrate ROI through Instagram. 
  • Available for most accounts, but not all. I’ve heard from a few of my Australian colleagues that it’s not available on all accounts yet.
Things to note:
  • Update your smartphone – Ensure your Apple iPhone is updated to the latest version of Instagram.
  • Instagram Advertising ensure you speak with your media agency about advertising options as they may have access to tools that aren’t yet accessible  to the broader market.
If Instagram for Business is not already active for your account, then the photos below illustrate how to turn it on/set it up in Instagram Settings for your brands and what you’ll be able to see with Instagram for Business once it’s live.  
 
It is of course early days in Instagram for Business & the tool definitely requires development, but it’s a step in the right direction and I’m confident the full-blown version is not far away!
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!).
Social Media Strategy, Content Production & Community Management.
 
Connect with Dan Wilkinson.
Founder – Hot & Delicious: Rocks The Planet.
LinkedIn 
http://www.linkedin.com/pub/dan-wilkinson/9/319/57
Twitter https://twitter.com/hotndelicious
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media, photography & influencer business enquiries contact: info@hotndelicious.com.
 
What Instagram For Business looks like & how to set it up:
 
Hit Hot & Delicious: Rocks The Planet up on social media here:

Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
https://www.youtube.com/user/HotnDeliciousRecords
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
 
Dan Wilkinson (Hot & Delicious: Rocks The Planet!):
I recently wrapped my position as Social Media Lead for SapientNitro Australia, transforming the face of social media for a range of international brands including Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer, Bulmers Original Cider & more, to focus on freelance clients and my own business, Hot & Delicious: Rocks The Planet!, a travel, entertainment & lifestyle brand, business, blog & podcast.
 
My portfolio from the past 12 months alone includes speaking at Social Media Week – Miamicase studies featured on both the Instagram and Twitter Global Business Blogs, APAC winner at the 2016 Facebook AwardsShorty Awards finalist in NYC just last month & much more.
 
If you need help with one of or a combination of the following then give us a call:
  • Set-up of Agency/Client Systems, Processes & Documentation.
    • Social Media Audit.
    • Social Media Playbook creation.
      • Content Production.
      • Community Management
    • Reporting (incl. Data, Insights & Analytics) 
    • Issues Management, Crisis Management & Escalation.
    • Monthly Content Calendars.
    • Social Media Training & Education.
      • Clients.
      • Internal Leadership/Senior Management.
      • Internal Teams.
    • Internal Teams – Ways Of Working.
    • Social Media Strategy.
    • Content Production.
      • Photography.
      • Video content.
      • Social media copywriting.
      • Blogging.
      • Podcasting.
    • Monthly Social Media Reporting & Analytics.
    • Thought Leadership – writing for organization blogs/external media.
    • Speaker – Events & Festivals.
We already work with clients in Melbourne, Sydney and London, so no matter where you are around Australia or the world, we can either work in your city or remotely. It’s totally up to you. 

To find out more drop us an email at: info@hotndelicious.com or fill in the contact form below.

Let’s get started today! 

  
Dan Wilkinson is founder of travel, entertainment & lifestyle biz/brand, Hot & Delicious: Rocks The Planet and one of Australia’s most experienced social media professional who has transformed social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.