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Digital Media & Content Strategy For Your Brand Starts Right Here.
What is your brand missing digital media and content strategy? How are you tackling 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!
There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.
That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.
Over the past 3 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.
The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.
This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!
But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!
That’s why I’ve been changing the market with our business model. Over the past 3 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.
We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.
We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.
I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.
Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.
If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:
http://bit.ly/HotndeliciousSocialMediaStrategyContent
And get in touch! We’d love to hear from you!
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
Podcast Feature: 3 x Brain Tumours & My Journey.
DOWNLOAD the PODCAST via iTunes – #209 Brain Tumour Cast plus Small Biz Tips – Solocast.
Imagine being 25 years of age, looking at yourself in the mirror, not looking any different, not feeling any different, but you’ve just found out that you have brain tumours and you’re not sure if you’re going to be alive in 6 months.
Podcast Feature: My journey of a life and lessons having lived through 3 brain tumour operations, going completely deaf on one side, facial paralysis and learning how to walk again.
As you may have gathered, this week’s show is not your standard Hot & Delicious podcast episode and yes happily, 3 brain tumour operations and 18 years later I am still alive and well. This is not a “poor me” podcast and anyone who knows me knows how positive I am. This is for many of my friends who have been asking me about the story after my latest check-up and I’ve created it also in the hope that I can provide individuals going through their own ordeal, and their families, with a little shared experience that they might be able to use to help them their own journeys.
Some of you long-time listeners will know that I recorded some similar subject matter in 2016, however I’m a different person these days, I realised that I don’t think that I ever published a blog article about it and these kind of stories, in my eyes at least, are timeless and best shared, lest my own journey can be of benefit to someone else. It would quite honestly make my day and year if it could.
And as a little bonus at the end of this week’s episode, I’ll also share a few thoughts on pursuing your dreams from my perspective, shifting from full-time corporate work to self-employed retainer clients, as well as the need for techniques if you are self-employed and work from home.
Let’s get into the show!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #209 Brain Tumour Cast plus Small Biz Tips – Solocast.
Environmental Podcast Feature: Bondi Bandits Surf Gear made from Fishing Nets.
DOWNLOAD the PODCAST via iTunes – #207 Bondi Bandits co-founders (Amy Lynch and Annie Pryor).
Boom! Bondi Bandits represent. Social enterprise at its best. Tuck into this Bondi Beach podcast with 2 of my favourite Bondi Beach residents and co-founders of Bondi Bandits, Amy Lynch and Annie Pryor, who are tackling global problems by launching their brand at a local level.
Bondi Bandits is a social enterprise created to provide solutions to the world’s plastic pollution. Amy and Annie have developed eco, recyclable and sustainable surfing apparel for the children’s surf industry, using discarded and recycled fishing nets.
Not only are they a startup business striving to make a positive environmental impact…. Bondi Bandits are champions and advocates for young women around the world, supporting Free to Shine, a charity fighting to put Cambodian girls in schools and out of brothels. With every swim bag, trucker hat or piece of kids swimwear that you purchase – you’re supporting them too. And they’re set to scale!
So many laughs and such a pleasure to hang out with and talk to. Get on board! Download the Bondi Bandits podcast and learn more on how Bondi Bandits are changing the world!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #207 Bondi Bandits co-founders (Amy Lynch and Annie Pryor).
Podcast Feature: Learn How To Write Content Strategy For Your Brand.
DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.
Rad rad rad…. welcome to a very special episode of Hot & Delicious: Rocks The Planet! podcast where this week, we’re podcasting live from Macleay College in Sydney with a lecture about Content Strategy – Platforms, Content Execution and Distribution.
I provide you with all the top tips & tools to write a strategy for your business or brand, no matter how big or small. And yes, it’s absolutely free!
Here’s the PDF deck so that you can follow along with the lecture:
http://bit.ly/ContentStrategyLecture2019byhotndelicious
Podcast flow:
- Dan Wilkinson Overview/Portfolio– Who I am and what I do.
- Client Digital Content Strategy: 1st Steps. Where Do We Begin?
- Market Research, Digital Ecosystems & Platform Mix.
- Our Approach To Social Media: Driving Business/Brand Objectives, Designing for the User Experience.
- Best Practice Content Execution.
- Distribution Through Advertising.
Let’s get into the show!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #208 Content Strategy For Your Business Or Brand – recorded LIVE at Macleay College.
Podcast feature: ‘Becoming Colleen’ transgender documentary. Mardi Gras Film Festival.
‘Becoming Colleen: Finding the Shoe that Fits’ is a documentary about an 85 year old transgender woman, transitioning from male to female in the coastal community of Coffs Harbour on the NSW mid-north coast. Having lived most of her life as Colin – a husband, father, policeman, film-projectionist and self-declared shoe fetishist, Colleen has had to negotiate her gender transition later in life.
More than a documentary about the transitioning of an elderly transgender woman: this is a story of Col and her wife Heather: two people whose love transcended their gender roles; a small community that comes together to support a woman in pursuit of her greatest dream; and how finding exactly the right pair of shoes can be a perfect fit.
On today’s show, my close friend Craig Mack and I interview writer, producer & director, Ian Thomson, who with the support of Queer Screen, Acon, STC and Documentary Australia Foundation, has pulled together this most beautiful and evocative journey that touches on so many important social issues of our time.
Not only does it shine a light on the world and life of a transgender lady growing up in rural Australia and the challenges that she faces along the way, this is story of inclusiveness, being true to yourself, spending time with and cherishing the elderly, evolving interpersonal relationships with friends, family and strangers, demonstrating the need for understanding, striving to learn from and showing empathy for people in the world around us, especially if they view the world a little bit differently to or approach life from a slightly different perspective to us.
It makes me proud to share this work of art and I hope you that enjoy this story as much as I do!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – #206 Becoming Colleen – Finding The Shoe That Fits (Writer, Director & Producer Ian Thomson).
New Year, New Gear. Social Media Strategy For Your Brand Starts Right Here.
What is your brand missing digital media and content strategy? How are you primed to take on 2019 with your Social Media Strategy? If you’re not sure and want to know more, then it’s crucial that you take the time for the right advice!
There are thousands of self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” out there in the digital media industry, who will generate content that doesn’t ladder up to strategic business objectives, not designed for the user experience and won’t drive prospective consumers down the marketing funnel to conversion through lead generation and sales or loyalty. That takes a lot of more time, experience at scale working with the world’s biggest brands, an understanding for the user experience and how to connect the dots for client ROI.
That’s where my business comes in. Across the last 8 years of my life I have built a wealth of knowledge and experience as a global award-winning Senior Social Media Strategist and Content Producer across a range of industries including B2B, tech/apps, virtual reality, fintech, FMCG, beer/alcohol brands, Not-For-Profit, health & wellness, a global cosmetics brand, health insurance and travel.
Over the past 2.5 years I have and we have worked with the likes of Telstra Enterprise, Cancer Council Australia, Transplant Australia, Moula fintech brand, driven the launch of the Plant Life Balance augmented reality greening app (as part of The Bravery agency), Cherry Blooms global cosmetics brand, Mahlab Agency (on a global B2B digital client, hbf insurance), Soap Creative (PepsiCo snacking, Ferrero, Microsoft) and many more.
The key to that success has been a clear understanding of client objectives, knowing where their target markets are making purchase decisions, researching competitors, exploring the type of content consumers that connect with digitally, developing an understanding of the ever evolving technical capabilities of the major digital platforms, the platform strengths, data analytics and creating bespoke strategies with ad solutions that are most likely to drive the desired results for a client and their brand.
This success and knowledge has also been provided by the opportunity to work with Australian and global brands with 1M+ audiences and massive paid media budgets. THAT’s how you get to see what works at scale!
But there-in lies the challenge. All businesses and organisations want their digital media to be an immediate success and the vast majority quite simply can’t afford (or can’t justify) the retainers that the top creative/digital agencies want to charge to run their digital media strategy, content production and reporting. And quite frankly, many of these agencies still aren’t doing the job required at great expense!
That’s why I’ve been changing the market with our business model. Over the past 2.5 years, we’ve worked both agency and client-side on 3 to 6 month projects (at various levels and designed to each individual business/organisational budget) to set-up our clients with full audits of organisational digital ecosystems and assets, content pillars that ladder up to brand goals as part of a marketing funnel, the development of 1-3 year strategic roadmaps, Best Practice Social Media Playbooks, digital media reporting frameworks, business-as-usual/campaign ideation, organizational training workshops, Issues & Crisis Management Escalation procedures, influencer outreach and driving efficiencies with the set-up of client internal/external systems, processes and ways of working.
We teach you and your team how to fish, so that you can save thousands of dollars per month/year by producing your own brand content internally to a strategic plan, specifically designed dually to drive strategic business objectives and for the user experience, allowing you to free-up and reallocate much needed funds to paid media and other areas of the business, only relying on external resource for strategy updates, ideation and additional reporting consultancy/review on an as-needed basis.
We can also generate content and photographic briefs/brand books over that 3-6 month period (and ongoing if needed) to help create a consistent style and tone for your brand, so that the internal team members producing your content have brand guidelines and templates to work off.
I guarantee you that very few self-titled, self-appointed “Social Media Unicorns”,”Social Media Rockstars”, “Social Media Ninjas” and “Social Media Gurus” will be able to deliver what you need and it’ll save you a LOT of time, heartache and $$$ in the long run.
Whether it’s your business or someone else’s, I highly recommend that you only hire someone who actually knows how to provide all of the above with examples and it is in fact up to you now to ask the right questions from word go when it comes to your digital media strategy. I’ve provided a number of them above for you, even if digital media isn’t your strong suit.
If you’re like to know more, check out our portfolio of global award-winning, previous clients and overview of our Digital Media offering:
http://bit.ly/HotndeliciousSocialMediaStrategyContent
And get in touch! We’d love to hear from you!
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
Hit Hot & Delicious: Rocks The Planet up on social media here:
Twitter https://twitter.com/hotndelicious
Instagram https://www.instagram.com/hotndelicious/
Instagram https://www.instagram.com/craftbeerlovin/
Facebook https://www.facebook.com/HotnDelicious
DOWNLOAD the Hot & Delicious Rocks The Planet! weekly entrepreneurship podcast via iTunes.
Android Users: Download Castbox Podcast App via Google Play, then Click here to Subscribe to Hot & Delicious: Rocks The Planet! Podcast.
200th Podcast Episode!!! RateBeer craft beer tech app’s Joe Tucker joins us!
DOWNLOAD the PODCAST via iTunes – #200 Joe Tucker (RateBeer Craft Beer App owner).
Wow… my mind is BLOWN! 4 years later and 200th episode of the Hot & Delicious: Rocks The Planet! weekly entrepreneurship podcast!
This week tech entrepreneur and RateBeer craft beer app owner Joe Tucker joins us on the show as they introduce their app into the Australian market with exclusive launch parties in Sydney and Melbourne.
RateBeer is a world site for craft beer enthusiasts dedicated to serving the entire craft beer community through beer education, promotion and outreach. ZX Ventures, AB InBev’s global growth and innovation division, invested in RateBeer two years ago, for $2M dollars in technology and the hiring of an Australian team to help drive the evolution of the global product.
Essentially, Australians will be able to buy “rare and highly-rated” beers through retail partners via the website, with additional enhancements including the introduction of push notifications and a clearer rate and review system.
Australia is RateBeer’s fourth biggest market globally, which makes it the perfect testing ground for the new developments. The company already has over 10,000 Australian beers logged from hundreds of breweries and we catch up with Joe Tucker at Odd Culture bar at the Taphouse Darlo as he launches the new RateBeer craft beer app into the Australian market. Exciting!
Let’s get into the show!
‘Hot & Delicious: Rocks The Planet’ entertainment, travel, photography & lifestyle blog:
For social media strategy, content/photography & influencer business enquiries contact: info@hotndelicious.com
DOWNLOAD the PODCAST via iTunes – # #200 Joe Tucker (RateBeer Craft Beer App owner).
