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Melbourne, coffee & streetart – why Facebook video is the way forward.

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#Melbourne, #coffee & #streetart by Linchpin Studios
                                       ‘#Melbourne, #coffee & #streetart’ by Linchpin Studios

Melbourne, coffee & street art. Is there anything more iconic to Melbourne life?

And this walking video tour from Flinders St Station through Degraves St and down the graffiti alleys of Melbourne CBD by Linchpin Studios just captures that vibe wonderfully! 

Despite the choice in music selection (apologies Mick! 😜 – that’s just my personal opinion, plenty of others clearly loved it), for me as a social media professional, this kind of creative storytelling is the type of content that as a consumer I crave. The kind of content that cuts through the endless swathe of so-called inspirational quotes on white backgrounds that people carelessly pass off as creative and the millions of self-indulgent selfies that so many of us think that the world wants to see (yes, we’re all guilty of selfies, but I guarantee that you’ll be seeing a lot less of these on our Instagram account moving forward).

And as I advised all of my clients at the end of 2015, with the likes of Facebook, Snapchat, Twitter, Periscope, Vine and more continuing to strive to tap into those valuable Google/YouTube cash money media dollars, video content is going to continue to be prioritised by platforms in the consumer mobile newsfeed and its imperative that even those in small business find a way to execute video as part of their monthly content calendar.

Many of us won’t have considered this, but every single time that you open up the Facebook App on your mobile, there are well over 1500 pieces of content that Facebook are trying to squeeze into your newsfeed and therefore optimising content for the Facebook Newsfeed algorithm and ensuring premium storytelling for the consumer experience is absolutely key.

Case in point. In late January, producer Mick Russell from Linchpin Studios posted this‘#Melbourne, #coffee & #graffiti’ creative video on their business Facebook Page. Less than two weeks later, the video has enjoyed well over 280K+ Video Views, 3.7K Shares, 1200 new Facebook fans and 400+ Comments from around the world. “But what about the Facebook Advertising Spend?” I hear you say… Well. $2 and 9 cents… yep, you heard it…$2.09 and that off only 200 original Facebook fans on their Facebook Page… This shit went viral! Imagine what it would be like with another cheeky $50 media spend behind it… or $100!

By capturing an audience-centric moment in time that so many Melbournites and tourists like you & I experience every single day, Linchpin Studios have tapped into our hearts and minds resulting in wonderful digital traffic for their business through a simple, but inspired piece of creative storytelling. It doesn’t have to cost tens of thousands of dollars. It just has to be well executed and mean something.

Creatives… throw your meme & inspirational template kits in the bin, stop slapping your brand’s logos and text lock-ups over everything immediately and start thinking about how you can start using platform functionality and amazing storytelling through video content to capture our imagination.

We’re ready and waiting!

#Melbourne, #coffee & #streetart by Linchpin Studios

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From storytelling to creative and engaging videos for your brand, contact:
Mick Russell Linchpin Studios on
0428 884 844
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Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Contact Dan Wilkinson and the Hot & Delicious Group for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

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As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Inspirational walking street-art tours in Melbourne – Hot & Delicious: Rocks The Planet.

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Inspirational Melbourne walking street-art tours of Melbourne with Hot & Delicious: Rocks The Planet

I fuckin’ love Melbourne’s street-art scene…  the coffee, the beer, the cool bars… of which this beautiful city has plenty of all in abundance.

So my gift to all you lovers out there is this perfect little street-art walk that I did last Friday at random.

After my 1st week in 2.5 years working from the home office, I wrap up work for the day at 3pm, grab my Canon DSLR & stroll to Degraves St for a double shot latte at my favourite little joint down there, Cafe Andiamo.

From there, I wander through the backstreets of Melbourne CBD via Centre Pl, through Block Arcade and Union Ln (which almost always has artists at work or fresh paint) to Bourke St Mall, then head up Bourke St cutting left through Brien Ln to Lt Bourke St and into Croft Alley (never fear – there’s a map & pics below).

If it’s open, then I highly recommend dropping into The Croft Institute at the very end of Croft Alley for a cheeky cocktail to freshen up & chill.

The final leg of the journey involves walking down Lt Bourke St to Tattersalls Ln and along Tattersall Ln to one of my favourite bars in Melbourne, Section 8.

Rain, hail or shine, Section 8 is a wicked bar with killer tunes, open 7 days a week (both day & night), and the bar itself and the alley surrounds is alive with a whole swag of street-art by amazing artists, including a beautiful lady on the bricks above Section 8, by one of my favourite artists, Rone.

Tell ’em Dan sent you… And they’ll stare at you blankly 😃

But this is just a taste of what Melbourne has to offer… Enjoy! And feel free to share the love! ❤️🍻

https://goo.gl/maps/jxrPug7rHQw

Contact Dan Wilkinson and the Hot & Delicious Group for all your business or brand social media needs.

Social media strategy, monthly content calendar creation, community management, specialised team/staff social media training, creation of social media systems/ways of working and speaking engagements for your business, brand, conference or event.

—————————-

As an award-winning, highly experienced social media professional, Dan Wilkinson has worked with a range of international brands, spoken at Social Media Week – Miami and has had two campaigns from the past year now featured as global case studies on both the Twitter Success Stories and Instagram Business Blog for his work at SapientNitro, working with brands such as Cadbury Dairy Milk Chocolate, Philadelphia Cream Cheese, Peroni Italian Beer and more.

Dan recently wrapped up his position as Social Media Lead for SapientNitro in Australiato pursue freelance social media contracts, influencer/public speaking opportunities and further build his own brand, Hot & Delicious: Rocks The Planet.

Dan Wilkinson is a social media professional who has driven social media for a range of international brands including Cadbury Dairy Milk chocolate, Peroni Italian Beer, Philadelphia Cream Cheese & more and is the founder of entertainment, travel & lifestyle biz, Hot & Delicious: Rocks The Planet.

Inspiring Australian photographer Aleksandar Jason – working with kick-ass brands & living the dream!

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Hot & Delicious: Rocks The Planet interview with wonderful Aussie photographer, Aleksandar Jason.

Interview #63 Aleksandar Jason (Aussie photographer & entrepreneur).

Sitting here buzzing after my interview with Australian commercial, sports and wedding photographer, Aleksandar Jason.

Aleks and I met in Brunswick St, Fitzroy (Melbourne) back in 2011 through wicked Aussie bands The Belligerents and The Griswolds. At the time, Aleks was shooting for his music photography blog, adamNoteve and working with Johann Ponniah (founder of Australian music company, brand and independent record label, I Oh You!), whilst I was working in the music industry and also shooting freelance music photography for Hot & Delicious/various other publications.

Flash forward 5 years and Aleks now has an impressive list of commercial clients that he’s worked with including Nike, Vice Magazine, Oakley, HeinekenJameson Whiskey, General Pants just to name a few… Not only that, he has a thriving wedding photography business, is Melbourne City’s (A-League Football) official photographer and has well over 140,000 followers on Instagram.

Super inspiring chats as we talk of Aleks’ experience of being flown to Spain as Heineken’s official photographer/Instagrammer for the UEFA Champions League, being followed on Instagram by Instagram and featured by Instagram on their platform… twice! and much, much more.

Aleksandar Jason exemplifies the hard work, hunger and determination it takes to build a successful business doing what you love for a living.

Just awesome… Let’s get amongst it!

Click here for magic in your ears :)    

Free Download #63 Aleksandar Jason (Aussie photographer & entrepreneur).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Muhammad Ali knocks out Cleveland Williams at the Astrodome, Houston, 1966. Aleks’ favourite photo of all time shot by Neil Leifer.

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The photo that won Aleksandar Jason the opportunity to shoot for Heineken at the UEFA Champions League.

@aleksandarjason photography featured by Instagram
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One of @aleksandarjason favourite memories from Ibiza, Spain where for he shot for Heineken and was their official photographer/Instagrammer at the UEFA Champions League.

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Connect with Aleksandar Jason on the socials & check out his amazing photography:
http://www.aleksandarjason.com/
https://www.instagram.com/aleksandarjason/
https://twitter.com/aleksandarja sonHit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to: www.hotndelicious.com
 

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Tom Richardson sparkles with his beautiful new ‘Pockets’ EP… ❤️

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Oh wow… float me away… Listening to my homeboy Tom Richardson’s new single ‘Pockets’ from the Pockets EP.

Tom and I met 5.5 years ago when he joined the line-up for the 1st ever Hot & Delicious project, ‘Change Australia, Change The World’, an event held in the iconic Gershwin Room at The Esplanade Hotel in St Kilda (Melbourne, Australia) to raise awareness for Oxfam Australia’s involvement for Close The Gap – a grouping of Indigenous and non-Indigenous health and community organisations set-up to to close the gap (10-17 years), the difference of average life expectancy between Aboriginal/Torres Strait Islander people and the rest of the Australian population.

5/6 of the artists/bands on that day (including the Tom Richardson Project) dedicated their precious time and talent that show with $0 recompense & that means the world to me. That individuals whom I still call my friends have been there at key milestones in my life just makes my heart melt.

Makes me so happy to be able support these mates when they are good people & make such magical music! 

And if you love this track, you can buy the whole ‘Pockets’ 7 track EP for $10.

Tom Richardson Project live at ‘Change Australia, Change The World’.

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Or you could just go buy a copy for $10 😃

Tom Richardson – ‘Pockets’ EP.

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Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.
For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to: http://www.hotndelicious.com

Star Wars, Steele Wars & the stuff that dreams are made of.

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I Love Green Guide Letters 200th Episode with Steele Saunders, Ronny Chieng, Dave Thornton and Fiona O’Loughlin.

Interview #61 Steele Saunders Mark II. Part 1.

Interview #62 Steele Saunders Mark II. Part 2.

Australian comedian, podcaster & businessman, Steele Saunders is living the dream. For the past year and a half, apart from his specialist Melbourne sneaker store The Sure Store, the iconic I Love Green Guide Letters podcast and working with Studio 10, he’s been producing the Steele Wars podcast for Star Wars fans the world over.


With a growth from 10K downloads per week to over 150K+ podcast downloads per month
between Steele Wars and I Love GG Letters since we first podcasted together 8 months ego, Steele has quite obviously struck a chord with the digital community and is rapidly building a large online following.

After an epic 3 hour podcast last time around, I decided (for my own sanity and to savour quality content) to split this podcast recording over 2 weeks.

In Part 1, Steele and I talk at length about the Star Wars – The Force Awakens premiere, his wonderful connection with Harrison Ford on the red carpet, building a career in media and the next Star Wars instalments due out in 2016 and 2017.

In Part 2, we discuss growing running a number of different businesses including his imported sneaker & streetwear business The Sure Store, sister business Spire Distribution, that imports and distributes to high-profile clients around Australia, giving first, demonstrating your passion and learning about your desired industry before asking others for help, learning to delegate to staff members whilst juggling a number of businesses or roles, selling dodgy belts to Aussie comedian Tommy Little, the challenges of stand-up comedy and producing a one-man hour-long show every year for Melbourne Comedy Festival, a life split between Los Angeles and Melbourne with wife and modelling agent, Jacqueline Hau of LA Models and much, much more.

You don’t have to be a Star Wars junkie to enjoy this chat with a friend own mine, who I’ve come to know as a tenacious, ridiculously hard-working and inspiring individual. This podcast is all about having a dream, wanting to love what you do and then making it a reality.


Very inspiring stuff, Steele! Let’s get amongst it!

Click here for magic in your ears :)    

Free Download #61 Steele Saunders Mark II. Part 1.

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Steele Saunders on Twitter
https://twitter.com/SteeleSaunders
https://twitter.com/SteeleWars
https://twitter.com/iLoveGGLetters
I Love Green Guide Letters Podcast.
https://itunes.apple.com/au/podcast/i-love-green-guide-letters/id480510527?mt=2
Steele Saunders Podcast
https://itunes.apple.com/au/podcast/steele-wars-star-wars-chat./id891586820?mt=2

http://steelesaunders.com/
http://steelewars.com/
http://ilovegreenguideletters.com/
http://www.thesurestore.com/

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

For ‘Hot & Delicious: Rocks The Planet’ podcast articles, travel blog series and more head to: www.hotndelicious.wordpress.com

I Love Green Guide Letters 200th episode. Live at the Comedy Lounge:

Gallery by Dan Wilkinson (Hot & Delicious: Rocks The Planet).

Live at the ‘Star Wars – The Force Awakens’ reaction podcast with Steele Wars and Comedy Film Nerds

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

 

 

A tale of two cities. Lucio Ribeiro, from Brazilian lawyer to Advertising Agency founder.

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Wicked chats with The Online Circle co-founder Lucio Ribeiro.

Interview #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

The tale of Lucio Ribeiro is a fascinating one – a life of many phases and contrasts.

From growing up poor in the Brazilian countryside to a private school education in Brazil’s largest city, Sao Paolo, and now living in Australia as the co-founder and head of strategy at The Online Circle advertising agency working with high profile brands such as Mercedes-Benz, Cadbury Australia, Target, Crown Resorts and Melbourne Storm.

From being a Brazilian lawyer to getting trapped-up in life in the fast lane at McCann Erickson, we talk about moments of personal discovery, pushing yourself professional to avoid career redundancy in this digital age and not being afraid to be proud to celebrate your own success and the success of your peers, colleagues and competitors. 

Step inside the world of someone like me… when you’re hungry and crave living life to the fullest… this is how we do it.

Click here for magic in your ears :)    

Free Download #60 Lucio Ribeiro (Online Circle – Founder & Head of Digital Strategy).

Android users – you’ll need to download the free Podcast Republic app then search Hot & Delicious: Rocks The Planet.

Connect with Lucio Ribeiro via Twitter or for more on The Online Circle head to theonlinecircle.com

Hot & Delicious: Rocks The Planet is weekly podcast where we interview inspiring individuals and successful entrepreneurs from around the planet across a range of industries (incl. music, film/tv, fashion, travel, comedy and more) about what makes them tick as people and drives their hunger for success.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

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Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson
Photo credit: Dan Wilkinson

Hot & Delicious fresh out of the blocks with Social Media strategy & content for your brand.

Social Media Strategy, Content Production, Monthly Social Media Calendars, Community Management & Reporting

Yes, after 2.5 years as Social Media Lead for SapientNitro in Australia driving social media for Cadbury Dairy Milk Chocolate, Peroni Italian Beer, Bulmers Original Cider, Oreo, Philly Cream Cheese, Kraft Peanut Butter & more, I’ve decided to jump back into the freelance world.

In my time at SapientNitro, we’ve changed the way our clients play in the social media space with innovative thinking, exciting brand building and social media-led campaigns 

Some of the highlights include:

I am both proud and excited to have helped transform the way not only our clients do business, but the way SapientNitro operates in the social media space. 

When I first joined SapientNitro in July 2013, the Australian arm of the business had never focussed on social media clients before. During my time at the agency, with the support of our global social teams in Miami, New York, Chicago, Atlanta and Toronto, we transformed the Melbourne office into a digitally-focussed business, creating internal ways of working, crisis management & escalation procedures, content production and community management processes, reporting templates, social listening and analytics tool assessment/review, pitch document creation for successful pitches and more.

 SapientNitro is now a thriving full-service agency providing clients with a range of specialist social media services including social media strategy, monthly calendar content creation – social media copywriting, photography and video production, monthly reporting and community management (moderation, crisis management and escalation).

But now, it’s my time… I want to take the learnings I brought to SapientNitro and have been adopted by our clients, as well as those key learnings they haven’t been able to adopt, to further build my own brand, Hot & Delicious: Rocks The Planet, and that of my clients, who crave a forward-thinking digital brand of their own. I want to partner with agencies, brands and clients to create audience-centric content that’s built for the user experience and drives the brand awareness/Reach that ultimately drive foot traffic/sales for their respective businesses.

 And that now starts with you…

 If you, your agency, your business, your brand or your client are looking to transform the way you approach social media then your journey starts now.

Complete our Hot & Delicious: Rocks The Planet contact form below and we can start building your presence today.

Hit Hot & Delicious: Rocks The Planet up on social media here:

Twitter @hotndelicious 
Instagram @hotndelicious
Facebook.com/HotnDelicious
Hot & Delicious YouTube – Ballistyx Snowboard Show, interviews & more.

Dan Wilkinson works as a Manager, Marketing Strategy & Analysis – Social Media at SapientNitro Australia and is founder of music industry biz, Hot & Delicious Group.

Social Media Services We Provide

Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.
Hot & Delicious: Rocks The Planet. Social Media Strategy, Monthly Content Creation, Community Management & Reporting. Photo credit: Dan Wilkinson.